Dona Vitamina Tequiuh Achto: Ineixmatiloca Tlanamacaliztli ītēchcopa Ruis Vargas

Tlanāhuatīlli Dona Vitamina Tequiuh Achto: Ineixmatiloca Tlanamacaliztli ītēchcopa Ruis Vargas cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2022

Dona Vitamina Tequiuh Achto: Ineixmatiloca Tlanamacaliztli

īpal Ruis Vargas

Tlanāhuatīlli: Laika

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

41,012

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #134862

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Dona Vitamina Tequiuh Achto: Ineixmatiloca Tlanamacaliztli

Dona Vitamina ce tequitl tlen quiyecana in ineixmatiloca tlanamacaliztli tlen omochiuh ipampa ce tlanamacaliztli tlen ye onca tlen tlachichihua ayoxochtli. In machiotlahtolli quiteittitia ce Victoriana cihuatl tlen ixnecuili tlen coni ayoxochtli, ce huetzquiztli ixiptli in cihuatl tlen ihuaxca yeh. Inic mocueptiaz nin tlanemililiztli, omochiuh ce tlamantli tlacuiloliztli in cihuah tlen occequi tlacamecayotl tlen omocuiloque ica stencil tlanemachtiliztli ihuan omocentlaliaya inhuan yancuic, tehuetzquitih tlahtoltzintli. In tlacuiloliztli mopantlaza ipan menús, tlaquimiloliztli, xiquipiltin, amatlacuiloltin, stickers ihuan ce hueyi tepamitl tlen momanualchiuhtli. Achi miec tlanextiltin omochiuhque ica offset tlaicuiloliztli ica CMYK tlapalli, ihuan in xiquipiltin omochiuhque ica silkscreen.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Dona Vitamina Tequiuh Achto: Ineixmatiloca Tlanamacaliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Dona Vitamina Tequiuh Achto: Ineixmatiloca Tlanamacaliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dona Vitamina Tequiuh Achto: Ineixmatiloca Tlanamacaliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Huēyiliztli īhuān Tlacualtepēhualli: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tōcāitl: Branding, Logotype, Package, label, illustration
Tlachīhualiztli Māchiyōtl: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Tlatēmōliztli: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Tēyōllālīliztli: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Tēquitl Cāhuitl: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Tēquitl Ōhuitl: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patentēmeh: Laika
Calpolli Tlācah: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Īxiptla Tlanēxtīlli: Photo by: Madelaine Seagram and Laika