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Can You See the Music Yolic Ixcuitilli ītēchcopa Brand Bar Communications

Tlanāhuatīlli Can You See the Music Yolic Ixcuitilli ītēchcopa Brand Bar Communications cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlacuilolli· 2022

Can You See the Music Yolic Ixcuitilli

īpal Brand Bar Communications

Tlanāhuatīlli: Franz Liszt Chamber Orchestra

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlapalli

Tlanēxtilistli

Ītechcopa Can You See the Music Yolic Ixcuitilli

In tlamantli oquimochihuililihqueh Franz Liszt Cuicacalco Tlatzotzonaliztli ca ce yolic ixcuitilli cuicayotica mochioani, quitemohua ma yancuic neci in iixtlach. Oquiyocoxqueh ce occequi cuicatlahtolcopa, inic nochi cuicatl hueliz ittoz ipan nahuatilmachiotl. Ixcuitilli quimmacatinemi tlatzotzonque ma quichihuacan inmac machiyotl, nepapan itech inelhuayocuic ipan cuicamachiotl. Huan ipampa ce machiyochihchihualizamatl, noyuhqui tlacaquinime huelizceh moyectenhuacan ipan yancuichihualistli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Can You See the Music Yolic Ixcuitilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Can You See the Music Yolic Ixcuitilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Can You See the Music Yolic Ixcuitilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tōcāitl
music-driven, dynamic, flexible, identity
Tlachīhualiztli Māchiyōtl
The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Tēyōllālīliztli
The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Tēquitl Cāhuitl
The new identity was published in February, in Hungary.
Calpolli Tlācah
Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions

Tlacōhualli

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