Avant Modern Cuisine Machiyotl Neltiliztli ītēchcopa Jiawei Wu

Tlanāhuatīlli Avant Modern Cuisine Machiyotl Neltiliztli ītēchcopa Jiawei Wu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2022

Avant Modern Cuisine Machiyotl Neltiliztli

īpal Jiawei Wu

Tlanāhuatīlli: Jiawei Wu Design

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #137847

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Avant Modern Cuisine Machiyotl Neltiliztli

Avant ce cualli tlacualcalli China ipan mani. In machiyotl tlamantli quinequi in axcanahqueh intlaixpan huehcahuac altepemeh para quimacah tlatequipanohqueh yancuic tlailnamiquiliztli iuhquin ce ohtli ipan oneneuhqueh. Pehua ce tlacualamatl tlacuilolli iuhqui amacocotl nenemiliztli. Mochipa tlacualtica, tlatequipanohqueh quipiasqueh ce chicahuac amatl tlacuilolli ipan ce tlacualli ihuan tlailnamiquiliztli altepemeh ipan. Inin tlacualiztli cualli omochiuh ipan cocoliztli Covid in oquimocauh nenemiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Avant Modern Cuisine Machiyotl Neltiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Avant Modern Cuisine Machiyotl Neltiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Avant Modern Cuisine Machiyotl Neltiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Huēyiliztli īhuān Tlacualtepēhualli: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tōcāitl: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tlachīhualiztli Māchiyōtl: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Tlanāhuatīlli Nētēcahuilīztli: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Tlatēmōliztli: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Tēyōllālīliztli: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Tēquitl Cāhuitl: The project started in July 2020 in China and finished in March 2021.
Tēquitl Ōhuitl: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Calpolli Tlācah: Jiawei Wu
Īxiptla Tlanēxtīlli: Jiawei Wu_Designer
Guanzhong Qiu_Photographer