Italian Capital of Culture Machiyomachiotl ihuan Yancuic Pehualiztli Tequitl ītēchcopa Akomi

Tlanāhuatīlli Italian Capital of Culture Machiyomachiotl ihuan Yancuic Pehualiztli Tequitl ītēchcopa Akomi cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2023

Italian Capital of Culture Machiyomachiotl ihuan Yancuic Pehualiztli Tequitl

īpal Akomi

Tlanāhuatīlli: Municipalities of Brescia and Bergamo

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

31,927

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #143502

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Italian Capital of Culture Machiyomachiotl ihuan Yancuic Pehualiztli Tequitl

Ce machiyomachiotl imonamiqui ome occequintin altepemeh (Bergamo ihuan Brescia, mocentlalih ipan xihuitl 2023 campa Italia Altepetl Culturahuapahuitl) yollotoc ipan miyacmacehualli culturahuapahuitl ihuan tlachihchihualli inic mopatlaniz ipan cahuitl. Mochi tlamamachiliztli mottalia ipan coltiliztli tlaixco tlamamalli ica centetl tomaohualiztli, yollotoc ipan calchiuhtepoztli ipampa ome altepemeh huel machoh, inic quipatlaniz ce tlahtolnemiliztli tequitqui altepemeh ihuan pahpaquiliz in inchicahualiztli ipan achto COVID-19 hueiz. In mahcehualli chichiltic tlamamalli amo zan yei ihuan B ipan ce imman, noihqui huel celia occequintin tlahtolcaquiliztli ihuan nechichihualiztli ipan occequintin neixtiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Italian Capital of Culture Machiyomachiotl ihuan Yancuic Pehualiztli Tequitl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Italian Capital of Culture Machiyomachiotl ihuan Yancuic Pehualiztli Tequitl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Italian Capital of Culture Machiyomachiotl ihuan Yancuic Pehualiztli Tequitl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Huēyiliztli īhuān Tlacualtepēhualli: Minimum height of the logo: 10 mm
Tōcāitl: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tlachīhualiztli Māchiyōtl: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Tlanāhuatīlli Nētēcahuilīztli: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Tlatēmōliztli: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Tēyōllālīliztli: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Tēquitl Cāhuitl: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Tēquitl Ōhuitl: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.