Spot On Netechcopa Tlanextli Tlacententiliztli ītēchcopa Responsive Spaces and Michael Holzer

Tlanāhuatīlli Spot On Netechcopa Tlanextli Tlacententiliztli ītēchcopa Responsive Spaces and Michael Holzer cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlatlaliliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlatlaliliztli· 2023

Spot On Netechcopa Tlanextli Tlacententiliztli

īpal Responsive Spaces and Michael Holzer

Tlanāhuatīlli: Creative Region / City of Linz

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlatlaliliztli Tlamantli

540,171

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #144465

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Spot On Netechcopa Tlanextli Tlacententiliztli

Namacoyancalli xicahualiztica ixpatlitin ahmocualtih. Huel Covid-19 cocoliztli ipampa, xicahualiztica namacoyancalli ixpatlitin omochihqueh cencah oquichtli tlen altepetl Linz. Zan noyuhqui, itech cualli necentlaliltin ipan altepetl, nican tlamantin zan ahmotequipanohua neixcuitiliznechicoltin tlen huelitih mochihuas cualli ipan axcan. Itic nin, ce yectli namacoyancalli ixpatli tlacententiliztli ihuan neltocaliztli tlen "Spot On" omotlalih. Netechcopa tlanextli tlacententiliztin mochihchihua xicahualiztica ixpatlitin ipan mahuiztica ihuan yectli cuicayomeh, noyuhqui quinmacah nacan tlanamacaqueh ce tlahpaltic chipahualoni tetlaliliztli. Techyolmelahuia. Linz.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Spot On Netechcopa Tlanextli Tlacententiliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Spot On Netechcopa Tlanextli Tlacententiliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Spot On Netechcopa Tlanextli Tlacententiliztli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Huēyiliztli īhuān Tlacualtepēhualli: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tōcāitl: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Tlachīhualiztli Māchiyōtl: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Tlanāhuatīlli Nētēcahuilīztli: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Tlatēmōliztli: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Tēyōllālīliztli: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Tēquitl Cāhuitl: Since August 2021 in Linz
Tēquitl Ōhuitl: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Calpolli Tlācah: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Īxiptla Tlanēxtīlli: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus