Funaging Nemachtilli Motocayotiliztli Cualli ipampa Huehuentzitzin ītēchcopa Ting-Han Chen

Tlanāhuatīlli Funaging Nemachtilli Motocayotiliztli Cualli ipampa Huehuentzitzin ītēchcopa Ting-Han Chen cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlatecpanaliztli, Tlahtolchihualiztli ihuan Tlapalehuiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlapalehuiliztli· 2023

Funaging Nemachtilli Motocayotiliztli Cualli ipampa Huehuentzitzin

īpal Ting-Han Chen

Tlanāhuatīlli: Play Design Lab

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlapalehuiliztli Tlamantli

85,769

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #145605

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Funaging Nemachtilli Motocayotiliztli Cualli ipampa Huehuentzitzin

FunAging ce nemachtilli-tlanelhuiliztli tlen quitlanelhuia in huehuentzitzin ica nemachtilistli ipan smartphone apps. In tlanahuatilli ipan nemachtilistli moixpantia in huehuentzitzin ica Line, ce social app tlen miec quinequih in huehuentzitzin ipan Taiwan. Macihuiya, miyec huehuentzitzin quipixtoqueh ohuittequiliztli ihcuac quinequih motocayotizqueh ipan nemachtilistli ipan Line pampa in interface ahmo yectli ipampa intech. Ipan inin tequitl, techcopa mitoz huehuentzitzin-centlalilli service design tlanemililiztli para ma cualli yez in motocayotiliztli. Ica ce chicahuac design-tlamachiyotiliztli, tictemoah auh ticpatlah in ohuittequiliztli ipan user experience (UX).

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Funaging Nemachtilli Motocayotiliztli Cualli ipampa Huehuentzitzin ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Funaging Nemachtilli Motocayotiliztli Cualli ipampa Huehuentzitzin ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Funaging Nemachtilli Motocayotiliztli Cualli ipampa Huehuentzitzin quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Huēyiliztli īhuān Tlacualtepēhualli: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Tōcāitl: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Tlachīhualiztli Māchiyōtl: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Tlanāhuatīlli Nētēcahuilīztli: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Tlatēmōliztli: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Tēyōllālīliztli: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Tēquitl Cāhuitl: The project started in June 2022 and finished in Dec 2022 in Taipei.
Tēquitl Ōhuitl: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.