The Dark Side of the Moon Tlazohtaloni Amatl ītēchcopa Maria-Luisa Uth

Tlanāhuatīlli The Dark Side of the Moon Tlazohtaloni Amatl ītēchcopa Maria-Luisa Uth cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2023

The Dark Side of the Moon Tlazohtaloni Amatl

īpal Maria-Luisa Uth

Tlanāhuatīlli: Fortuna Design Studio

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,304

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #147779

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Dark Side of the Moon Tlazohtaloni Amatl

Metztli Iyahuayo ce tlazohtaloni amatl ca, ce huehueh Chinatecatl tlazohtlaliztlahtohlli quinonotza. Inin tequitl quimahuiztilia in cualli huehueh amatl tlahcuiloliztequitl ipan tlachihuia machiyomeh, tlahcuilolpixqueh, ixiptlahcuiloliztequitl ihuan tequitqueh. In amatl itlatzacuilol motlapoa auh Metztli Iyahuayo neci. In amatl tlatzacuiltoc iuhquin ce piltomahuac tlachinalli, ce tlatzacuiliztli nemachtli Yapontlan ipan, nican ahcito Europa ipan caxtolome ihuan matlactli xihuitl centzontli auh omoahuilic iuhquin tlazohtaloni amatl tlatzacuiliztli nemachtli. In amatl oquimochihuilihqueh, huel motlatzacuiltiz auh amo tlateciz auh tlanextini ca, quicepanhuia ome amatl iixcopan ihcuac ipan tlahuilli momantihuih.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

The Dark Side of the Moon Tlazohtaloni Amatl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in The Dark Side of the Moon Tlazohtaloni Amatl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. The Dark Side of the Moon Tlazohtaloni Amatl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Huēyiliztli īhuān Tlacualtepēhualli: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Tōcāitl: graphic design, illustration, print, type design, package design
Tlachīhualiztli Māchiyōtl: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Tlanāhuatīlli Nētēcahuilīztli: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Tlatēmōliztli: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Tēyōllālīliztli: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Tēquitl Cāhuitl: started August in Hangzhou and finished November in Hangzhou
Tēquitl Ōhuitl: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Īxiptla Tlanēxtīlli: Qianli Ma, Maria-Luisa Uth