Uebaa Tocaitl Ichtacayotl ītēchcopa Marcelo Ruis Vargas Martinelli

Tlanāhuatīlli Uebaa Tocaitl Ichtacayotl ītēchcopa Marcelo Ruis Vargas Martinelli cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2023

Uebaa Tocaitl Ichtacayotl

īpal Marcelo Ruis Vargas Martinelli

Tlanāhuatīlli: Laika

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

12,425

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #148861

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Uebaa Tocaitl Ichtacayotl

Uebaa se tocaitl ichtacayotl mochīuh īpampa se tequitiloyantli tlein quichīhua tlamantli īntech pōpilhuah. In ichtacayotl motzintoca īpan nāhui tlanemililiztli: āhuīltiliztli, tequitiliztli, huel mopiyaz nochipa, īhuān cualnēzcayōtl. Inin tlanemililiztin monēxtiah īca miyac tlapālli, tlācuilōlmeh īhuān tēixiptlahmeh tlapohualtin. In tlahtolli tlanēxtīlli quīntlahtlania pilconētōn, in ihcuāc in tlanemiliztin ichtacayotl quīntlahtlania in tahtin īhuān nāntin. In tlamantli mocuepa īpan se āmoxtli ichtacayotl 96 āmapantli, tlīlmachiyotl, āmapepechtli, āmoxtlahcuilōlli, ītzalāmatl, netechihcōliztli tēixnāmiquiliztli īhuān se cē huēiātēmachtīlōyān. In ohuih tlācuilōlli mochīhua īca offset tlapālihcuilōliztli īca tlapālli CMYK, īhuān in tlācuilōlmeh mochīhuah īca huēyixtlamachtīlli tepoztlahtōlli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Uebaa Tocaitl Ichtacayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Uebaa Tocaitl Ichtacayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Uebaa Tocaitl Ichtacayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Huēyiliztli īhuān Tlacualtepēhualli: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Tōcāitl: Branding, visual identity, brand identity, illustration
Tlachīhualiztli Māchiyōtl: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Tlanāhuatīlli Nētēcahuilīztli: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Tlatēmōliztli: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Tēyōllālīliztli: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Tēquitl Cāhuitl: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Tēquitl Ōhuitl: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Calpolli Tlācah: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Īxiptla Tlanēxtīlli: Laika Design