Cycling for a Better Future Tlaixmachtiliztli Ītēchpōhualiztli ītēchcopa Chris Chung, Chien Chun Feng and Chun Yu

Tlanāhuatīlli Cycling for a Better Future Tlaixmachtiliztli Ītēchpōhualiztli ītēchcopa Chris Chung, Chien Chun Feng and Chun Yu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2024

Cycling for a Better Future Tlaixmachtiliztli Ītēchpōhualiztli

īpal Chris Chung, Chien Chun Feng and Chun Yu

Tlanāhuatīlli: Giant Group

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

15,249

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #149127

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Cycling for a Better Future Tlaixmachtiliztli Ītēchpōhualiztli

Cycling for a Better Future in Tlaixmachtiliztli Ītēchpōhualiztli tlachīhualli īpampa in tlālnemiliztli, tlācanemiliztli īhuān tēyacānaliztli nemiliztlahtōlli Giant Group ītech. In nemiliztlahtōlli quinechicoa miyec tlamantli tlachīhualiztli in tlālticpac cualli mopiaz, in ēxcān tlanāhuatīlpan: cēcēnyōtl āmoxpan, ilhuicayōtl tlaixnextiliztli īhuān tēcalaquiliztli tēyōllocopan. In chicāhuac tlapālpōhualli īhuān yōllotic yāōyōtl tlamachiyōtīlli, tlaneltoquiliztli bicycle mālacatl, quīchīhua tlanēztiliztli tlahtōlli. In tlaixmachtiliztli motlālia ītech tepāmitl āmatlācuilōlli, tlaixnextiliztli tlanāhuatīlli, āmoxtli tlanēzcayōtl, tlapōhualtlamachiyōtl īhuān tēyōllocopan āmoxtli ixiptlayōtl. In nequiliztli monequi cē cualli tlanōnōtzaliztli īhuān nepapan tlācah.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Cycling for a Better Future Tlaixmachtiliztli Ītēchpōhualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Cycling for a Better Future Tlaixmachtiliztli Ītēchpōhualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Cycling for a Better Future Tlaixmachtiliztli Ītēchpōhualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Huēyiliztli īhuān Tlacualtepēhualli: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Tōcāitl: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Tlachīhualiztli Māchiyōtl: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Tlanāhuatīlli Nētēcahuilīztli: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Tlatēmōliztli: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Tēyōllālīliztli: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Tēquitl Cāhuitl: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Tēquitl Ōhuitl: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patentēmeh: Copyrights belong to Giant Group, 2023.
Calpolli Tlācah: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Īxiptla Tlanēxtīlli: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.