Xicpanahuī campa tlahtōlli
Moonshot Cafe Nenextilcalli ītēchcopa Takeshi Yoshida

Tlanāhuatīlli Moonshot Cafe Nenextilcalli ītēchcopa Takeshi Yoshida cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlCallitic· 2023

Moonshot Cafe Nenextilcalli

īpal Takeshi Yoshida

Tlanāhuatīlli: Takeshi Yoshida

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Callitic Tlamantli

21,255

Tlapalli

Tlanēxtilistli

Ītechcopa Moonshot Cafe Nenextilcalli

Inīn tlachīhchīhualōni īpan Xapōn īnēnextilco CES 2023 ōmochīuh, cē huēyi tlapōhualāmatl nepanōliztli īpan cemānāhuac. Ōquimocuitlahuīqueh īpan zanyohyectli īhuān tepitzināliztli, neltiliztli in Zen, Xapōn quinpiya ōc huehcāuh. Ahmō mochi īca cē cafē, ahmō zan cē nenextilcalli neltōca. In calli neci cē oāsitl, campa nepanōliztli pēhua. Nō motemachīlia īpan tlachiyaliztli īhuān huehcapachihchīhualiztli pampa tlatzintlan in calli. Īhuān quipia miec xoxōctic, quinextia ecolōcatlahtolli, tepitzinoa tlapōlihuiliztli, īhuān chīhualtequia cē yectli nemiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Moonshot Cafe Nenextilcalli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Moonshot Cafe Nenextilcalli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Moonshot Cafe Nenextilcalli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Huēyiliztli īhuān Tlacualtepēhualli
The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Tōcāitl
Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Tlachīhualiztli Māchiyōtl
The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Tlanāhuatīlli Nētēcahuilīztli
The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Tlatēmōliztli
In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Tēyōllālīliztli
This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Tēquitl Cāhuitl
The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Tēquitl Ōhuitl
Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.

Tlacōhualli

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