Xicpanahuī campa tlahtōlli
Not Always Fun Āmatl tlanāhuatilistli ītēchcopa Squared

Tlanāhuatīlli Not Always Fun Āmatl tlanāhuatilistli ītēchcopa Squared cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Altepetlacayotl Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlAltepetlacayotl· 2023

Not Always Fun Āmatl tlanāhuatilistli

īpal Squared

Tlanāhuatīlli: Squared

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Altepetlacayotl Tlamantli

1,259,695

Tlapalli

Tlanēxtilistli

Ītechcopa Not Always Fun Āmatl tlanāhuatilistli

Inīn tlanāhuatilistli tequitl quinequi mā mochi tlācatl quimati Harlequin cochiliztli. Inīn cochiliztli quiyāhualoā sistema nervioso autónomo īhuān quitōcāyōtia ahmo cuetlaxtoniliztli īhuān cuetlaxtlachichiliztli cē īxcopa īixayac. In agencia ōquichīuh huēyi īxiptlahcuilōlli in motēca īpan nepantlāliztli in nepapan īxiptilistli Harlequin, inic quixnextia in nepantlayōtl in īxiptilistli camanalōya īhuān in melahuac nemiliztli īca Harlequin cochiliztli, quitōhua monequi ōc huēyi tlamatiztli īhuān ixtlamachiliztli īpan inīn cochiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Not Always Fun Āmatl tlanāhuatilistli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Not Always Fun Āmatl tlanāhuatilistli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Not Always Fun Āmatl tlanāhuatilistli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Huēyiliztli īhuān Tlacualtepēhualli
This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tōcāitl
craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Tlachīhualiztli Māchiyōtl
Meticulously crafted illustration is all it is used to achieve the final result.
Tlanāhuatīlli Nētēcahuilīztli
The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Tlatēmōliztli
The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Tēyōllālīliztli
The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Tēquitl Cāhuitl
The project was developed during the first trimester of 2023.
Tēquitl Ōhuitl
This is not relevant to the category presented.
Calpolli Tlācah
Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Īxiptla Tlanēxtīlli
Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared

Tlacōhualli

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Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

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