Tang Da Li Tocaitl Tlaneltokilli ītēchcopa Sxdesign

Tlanāhuatīlli Tang Da Li Tocaitl Tlaneltokilli ītēchcopa Sxdesign cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2024

Tang Da Li Tocaitl Tlaneltokilli

īpal Sxdesign

Tlanāhuatīlli: Tang Da Li

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

18,010

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #155667

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Tang Da Li Tocaitl Tlaneltokilli

Tang Da Li ce tlamachtli tocaitl neltokilli in tlanamictia huehuetque ihuan yancuic tlacuilolli tlamahuizolli. In tlanahuatilli quinextia in miectlamantli ihuan in tlapohualiztli in Tang Tlahtocayotl. In tocaitl tlanamiquilia inic monotza "Tang", tlen quihtoznequi tlahtocayotl ihuan no necuhtli, ic in tocaitl quipia ce huetzquiztli tlahtolli. In Tang Tlahtocayotl tlacuilolli tlacamej ihuan huehuetque tentlaliliztli mocentlalia ica yancuic tlatecpanaliztli. In tlacuiloliztli mochihua ica cualli tlamatiliztli itech occepa monequi patlaniliztli tlamantli. In neltokilli motequitiltia itech amatlacuilolli ihuan itech tlapiquiliztli, huehueyi ihuan tepitzin.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Tang Da Li Tocaitl Tlaneltokilli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Tang Da Li Tocaitl Tlaneltokilli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Tang Da Li Tocaitl Tlaneltokilli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Huēyiliztli īhuān Tlacualtepēhualli: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tōcāitl: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Tlachīhualiztli Māchiyōtl: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Tlanāhuatīlli Nētēcahuilīztli: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Tlatēmōliztli: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Tēyōllālīliztli: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Tēquitl Cāhuitl: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Tēquitl Ōhuitl: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patentēmeh: Copyrights belong to sxdesign
Calpolli Tlācah: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Īxiptla Tlanēxtīlli: Illustrations: Luo Ling
Photos and designs: sxdesign