Dreavita Mental Wellness Tōcāmachiyōtiliztli ītēchcopa Cansu Dagbagli Ferreira

Tlanāhuatīlli Dreavita Mental Wellness Tōcāmachiyōtiliztli ītēchcopa Cansu Dagbagli Ferreira cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2024

Dreavita Mental Wellness Tōcāmachiyōtiliztli

īpal Cansu Dagbagli Ferreira

Tlanāhuatīlli: Cansu Dagbagli Ferreira

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

20,492

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #158644

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Dreavita Mental Wellness Tōcāmachiyōtiliztli

Dreavita cē yancuīc īhuān mochi quipiya pācayōtl tōcāmachiyōtl. Īxtlamachiyōtl ōmochīuh yōlnacayōtl, mahuizzōtl īhuān tlaneltocōni, quinēxtia in machiyōtl mochi quipiāni īyōllōuh. In nemic ōpēuh īca chicāhuac cemānāhuatl īhuān motōcāyōtia Āmo Miec Chicahualiztli. Quēnin cemānāhuatl īmachiyōhuān quintōcāyōtiah cemilhuitiliztli, chicahualiztli īhuān cuepōnaliztli, in tōcāmachiyōtiliztli quinequia quinnextilia inīn tlahtōlleh īca neltocōtlahtōlli īhuān āmo miec tlahcuilōliztli. Tlahcuilōlleh motlāliah īca cemānāhuatl īmachiyōhuān, quintōcāyōtiah in occeppa occeppa īhuān chicahualiztli yectli chīhuah nemiliztli īpan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Dreavita Mental Wellness Tōcāmachiyōtiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Dreavita Mental Wellness Tōcāmachiyōtiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Dreavita Mental Wellness Tōcāmachiyōtiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Huēyiliztli īhuān Tlacualtepēhualli: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tōcāitl: wellness, mental, health, psychology, identity, inclusive, community, nature
Tlachīhualiztli Māchiyōtl: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Tlatēmōliztli: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Tēyōllālīliztli: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Tēquitl Cāhuitl: 2 months, 2023, United States and France
Tēquitl Ōhuitl: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery