Joyful Garden Tour Nechicoltilli Tocaitl Neyaochiuhcayotl ītēchcopa Ye Zhang

Tlanāhuatīlli Joyful Garden Tour Nechicoltilli Tocaitl Neyaochiuhcayotl ītēchcopa Ye Zhang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2024

Joyful Garden Tour Nechicoltilli Tocaitl Neyaochiuhcayotl

īpal Ye Zhang

Tlanāhuatīlli: Beijing Jiaotong University

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

16,572

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159119

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Joyful Garden Tour Nechicoltilli Tocaitl Neyaochiuhcayotl

Joyful Garden Tour ce tocaitl neyaochiuhcayotl tlachihchiuhtli inic ce ilhuitl Yancuic Xihuitl Chinatlaca, mochiuhqui itech Tonatiuh Tecpancalli ihuan Yehuecauh Tonatiuh Tecpancalli itech Beijing. Occequi calli huelittoque itech ome xochitepancalli omomachtiqueh ihuan ononextiloqueh ipan pahpaqui neyolmachiotl. In neyolmachiotl mocentlalia ihuan in cohuatl neixcuitilli itech 2024 xiuhpohualli Chinatlaca. Texotic ihuan chichiltic tlapalli quinextia yancuic yolchicahualiztli tlachiuhtli itech huehcauh nemiliztlahtolli. Amaicuiloliztli, amapatlactli ihuan amatlacuiloli motlacuiloa ipan tepitzin amatl ica tlapetlaniliztli ihuan iztac teocuitlaicuiloliztli. In machiotl quimopoloa in huehcauh Chinatlaca iztac teocuitlaicuiloliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Joyful Garden Tour Nechicoltilli Tocaitl Neyaochiuhcayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Joyful Garden Tour Nechicoltilli Tocaitl Neyaochiuhcayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Joyful Garden Tour Nechicoltilli Tocaitl Neyaochiuhcayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Huēyiliztli īhuān Tlacualtepēhualli: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Tōcāitl: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Tlachīhualiztli Māchiyōtl: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Tlanāhuatīlli Nētēcahuilīztli: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Tlatēmōliztli: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Tēyōllālīliztli: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Tēquitl Cāhuitl: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Tēquitl Ōhuitl: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Patentēmeh: This work is all original images not copyrighted.
Calpolli Tlācah: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Īxiptla Tlanēxtīlli: This work is all original images not copyrighted.