MG Next Generation Tepoztlahuilanalli Icniuh Tlatequitiliztli ītēchcopa Star and Saic Oimt

Tlanāhuatīlli MG Next Generation Tepoztlahuilanalli Icniuh Tlatequitiliztli ītēchcopa Star and Saic Oimt cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaixnamiquiliztli, Nenonotzaliztli ihuan Tlatequipanoliznemiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaixnamiquiliztli· 2024

MG Next Generation Tepoztlahuilanalli Icniuh Tlatequitiliztli

īpal Star and Saic Oimt

Tlanāhuatīlli: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaixnamiquiliztli Tlamantli

53,370

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159578

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa MG Next Generation Tepoztlahuilanalli Icniuh Tlatequitiliztli

MG Next Generation ce tlatequitiliztli icniuh yez inhuan tepoztlahuilanalli intecohuan, omochihchiuh inpampa ahcotlahtoltepoztin ihuan tlamatini mahtlapoaloni. Inin tlatequitiliztli quicentlalia miec regional tlatequitiliztin ipan zan ce cemanahuac tlachihualli. In itequihuan huel mopatlaz ica in canin ca ihuan ica in tepoztlahuilanalli itlachiyaliz, ic ce ce tecohua quiselia ce tlatequitiliztli tlacencahualli zan ipampa yehhuatl. Ce yeixtlamantli tepoztlahuilanalli ixiptla moteittitia iihtic ce amo nelli caltepozcalli, ihuan chicuacencampa widgets quitocah in tocaitl inezca. Ce mocehuiani tlachiyaliztli quincahuilia in aquique amo quipiah tepoztlahuilanalli ma quittacan in huei itequihuan achto quitzonquixtizqueh intlanemililiz.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

MG Next Generation Tepoztlahuilanalli Icniuh Tlatequitiliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in MG Next Generation Tepoztlahuilanalli Icniuh Tlatequitiliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. MG Next Generation Tepoztlahuilanalli Icniuh Tlatequitiliztli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tōcāitl: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Tlachīhualiztli Māchiyōtl: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Tlanāhuatīlli Nētēcahuilīztli: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Tlatēmōliztli: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Tēyōllālīliztli: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Tēquitl Cāhuitl: up to 6 month, China
Tēquitl Ōhuitl: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Calpolli Tlācah: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Īxiptla Tlanēxtīlli: Star