Every Treasure Tells A Story Tlanahuatilli Tlaixnextiliztli Tlapalehuiloni ītēchcopa Zhou Haiwen, Che Shilong and Guo Cheng

Tlanāhuatīlli Every Treasure Tells A Story Tlanahuatilli Tlaixnextiliztli Tlapalehuiloni ītēchcopa Zhou Haiwen, Che Shilong and Guo Cheng cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2024

Every Treasure Tells A Story Tlanahuatilli Tlaixnextiliztli Tlapalehuiloni

īpal Zhou Haiwen, Che Shilong and Guo Cheng

Tlanāhuatīlli: China Global Television Network Co., Ltd. Beijing, CN

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,861

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159827

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Every Treasure Tells A Story Tlanahuatilli Tlaixnextiliztli Tlapalehuiloni

In Cada Tlazohtlaliztli Quipohua Se Tlahtolli ye se tlanahuatilli tlaixnextiliztli tlapalehuiloni ipan se tepitzin amoxtlahtolli tlen quinextia macuilpoalli huan yeyi tlazohtin China altepetl. Cada tlazohtli mopohua ihuan se citlalin, huan citlalmeh quinextia quezqui cahuitl huan tlalnantli ipan mani. Cada tlazohtli no monamictia ihuan se tlahtolcaxitl. Sequin caxtin yolcatoquetl huan sequin nahuiixyollotoquetl, huan cada se quipiya iyolloh nemiliz. Amoxtin quichihua tlaixnextiliztli tlen huel monequi, ihuan mopohua ika China otlacapan-ihcuiloliztli, amoxtin tlazaloltin ika mecatl, amoxtin ihcuilolli ipan cuetlaxtli, huan amoxtin chicahuac icuitlaxcol. Nin tlaixnextiliztli ohtli quinpalehuia tlaittaqueh tlen huel occequi tlamantli ic huelli quicaquiliah in tlahtolli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Every Treasure Tells A Story Tlanahuatilli Tlaixnextiliztli Tlapalehuiloni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Every Treasure Tells A Story Tlanahuatilli Tlaixnextiliztli Tlapalehuiloni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Every Treasure Tells A Story Tlanahuatilli Tlaixnextiliztli Tlapalehuiloni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Huēyiliztli īhuān Tlacualtepēhualli: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Tōcāitl: Culture, China, Heritage, Creativity
Tlachīhualiztli Māchiyōtl: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Tlanāhuatīlli Nētēcahuilīztli: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Tlatēmōliztli: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Tēyōllālīliztli: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Tēquitl Cāhuitl: The project started in 2022 and is still in circulation worldwide.
Tēquitl Ōhuitl: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Calpolli Tlācah: Zhou Haiwen, Che Shilong, Guo Cheng
Īxiptla Tlanēxtīlli: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng