Boluo Dan Machiyotl ihuan Toquiztli Tlahcuiloliztli ītēchcopa Guangzhou Cheung Ying Design Co., Ltd.

Tlanāhuatīlli Boluo Dan Machiyotl ihuan Toquiztli Tlahcuiloliztli ītēchcopa Guangzhou Cheung Ying Design Co., Ltd. cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2024

Boluo Dan Machiyotl ihuan Toquiztli Tlahcuiloliztli

īpal Guangzhou Cheung Ying Design Co., Ltd.

Tlanāhuatīlli: Guangzhou Cheung Ying Design Co., Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

81,286

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #161340

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Boluo Dan Machiyotl ihuan Toquiztli Tlahcuiloliztli

Boluo Dan ce xihuitl tianquiztli teocalli, moixmachtihqueh quemeh ce tlahtocayotl amo huellacaquiz tlatecpanaliztli. In machiyotl quicentlalia huehuetque tlamachiyomeh, yehhuatl in huey calli Teocalli Atl Huitztlampa ihuan in Xina tlahtolmachiyotl Nan, nohnohuan nican tlalli teotlamachiyomeh, yancuicahua in toquiztli tlachihchihualiztli. Quipiya in Huitztlampa tlamatiliztli: ilhuicatl yahualli ihuan tlalli nauhcampa, quinamictia huehuetque mahuiztic ihuan axcan yoliliztli, melahhuac palehuia inic tepotzcopinalo ihuan zalo in macehualli tlamatiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Boluo Dan Machiyotl ihuan Toquiztli Tlahcuiloliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Boluo Dan Machiyotl ihuan Toquiztli Tlahcuiloliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Boluo Dan Machiyotl ihuan Toquiztli Tlahcuiloliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Huēyiliztli īhuān Tlacualtepēhualli: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tōcāitl: Logo, Branding, Visual Identity, Graphic Design
Tlachīhualiztli Māchiyōtl: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Tlanāhuatīlli Nētēcahuilīztli: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Tlatēmōliztli: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Tēyōllālīliztli: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Tēquitl Cāhuitl: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Tēquitl Ōhuitl: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Calpolli Tlācah: Creative Director: Zhiji Dong
Designer: Lu Gu