Pacific Aquarium Yancuic Machiyotiliztli ītēchcopa Mikayla Gao

Tlanāhuatīlli Pacific Aquarium Yancuic Machiyotiliztli ītēchcopa Mikayla Gao cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2025

Pacific Aquarium Yancuic Machiyotiliztli

īpal Mikayla Gao

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

11,476

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #164272

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Pacific Aquarium Yancuic Machiyotiliztli

Ca huehcapantzin acuario ipan Huitztlampa California, in Pacific Aquarium muchi quimonextilia in nepapaquiliztli Ilhuicaatl Pacifico. In yancuic machiyotiliztli oquicualchihuilih in pohualizmachiliztli huan ilnamiquiliztli, auh oquipiyahuiltih in tocaitl itech The Pacific Aquarium. In tlachihchihualiztli quipia atlahuelehuani tlachihualmeh huan ce yancuic machiyoamoxcuicatl, quinextia in atl iyolehuiliztli auh quichicahua in acuario itequiuh ipan ahcicihualiztli, nemachtializtli huan pializtli, ipampa ce patlahuac huan centlaman ixtlamachiyotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Pacific Aquarium Yancuic Machiyotiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Pacific Aquarium Yancuic Machiyotiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Pacific Aquarium Yancuic Machiyotiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Huēyiliztli īhuān Tlacualtepēhualli: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Tōcāitl: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Tlachīhualiztli Māchiyōtl: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Tlanāhuatīlli Nētēcahuilīztli: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Tlatēmōliztli: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Tēyōllālīliztli: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Tēquitl Cāhuitl: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Tēquitl Ōhuitl: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Calpolli Tlācah: Mikayla Gao
Īxiptla Tlanēxtīlli: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.