Top Toy Iihtic Tlachihchiualiztli ipan Hueyi Tlanamacoyan ītēchcopa Li Xiang

Tlanāhuatīlli Top Toy Iihtic Tlachihchiualiztli ipan Hueyi Tlanamacoyan ītēchcopa Li Xiang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Iztacteocuitlatl īpan Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlCallitic· 2026

Top Toy Iihtic Tlachihchiualiztli ipan Hueyi Tlanamacoyan

īpal Li Xiang

Tlanāhuatīlli: Top Toy

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Callitic Tlamantli

26,872

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #174271

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Top Toy Iihtic Tlachihchiualiztli ipan Hueyi Tlanamacoyan

Top Toy yehhuatl in iihtic tlachihchiualiztli ce hueyi tlanamacoyan tlen mochi tlalticpac, motlalihtoc ipan Nanjing East Road ohtli ompa Shanghai. Inin tlanamacoyan quitequitia ce ahuiltlahtolli tlen tlatzintlan, tlen oquiyolehuato in ahuilme inquimiloliz ihuan in huehueh ahuilmachiotl (gaming consoles). In ixpan calli quinezcayotia ce quimilolli tlen blister, ihuan in tlamamatlame motlalihtoque quen ahuilli itlamantli (game levels). Miec tlapalli tlacayotl tlalme, cafetzin canahme ihuan tepantlachihualme quichihua tlachializme tlen tepalehuia ma motemoli. In tlachihualiztli tlen modular ihuan in chicahuac tlapalme quipalehuia inin ahuilyotl tlanemililiztli. Inin tlachihchiualiztli quinequi ma in tlanamacoyan mochihua tlen huel monotza ihuan quiyolpachihuitia mochintin tlacame tlen huallahque, ma huehuentzitzin ma pipiltzitzintin.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Top Toy Iihtic Tlachihchiualiztli ipan Hueyi Tlanamacoyan ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Top Toy Iihtic Tlachihchiualiztli ipan Hueyi Tlanamacoyan ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Top Toy Iihtic Tlachihchiualiztli ipan Hueyi Tlanamacoyan quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Tōcāitl: interior, retail
Tlatēmōliztli: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Tēyōllālīliztli: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Tēquitl Cāhuitl: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Tēquitl Ōhuitl: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Īxiptla Tlanēxtīlli: SFAP