Tlanāhuatīlli EXP Brasil Brand Machiyōtl Chīhualiztli ītēchcopa Mateus Matos Montenegro cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2020

EXP Brasil Brand Machiyōtl Chīhualiztli

īpal Mateus Matos Montenegro

Tlanāhuatīlli: EXP Brasil

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

76,536

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #87730

Xitēmoa tlatequipanōliztli Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa EXP Brasil Brand Machiyōtl Chīhualiztli

In EXP Brasil īmachiyōyo chīhualiztli pehua īca calpōlli īneltocayōuh īpan cēyōtl īhuān tlayecānquiliztli. Quinamictia in nexlli tequiyōtl īhuān chīhualiztli īpan īntequiuh pampa īpan calpōlli nemiliztli. Cē āmoxtlācuilōlmachiyōtl quinextilia in cēyōtl īhuān chicāhualiztli īpan inīn calpōlli. In X āmamachiyōtl chīhualiztli chicāhuac īhuān cēpantoc auh cencah ahmō ehēcahuia īhuān tequiyōhuac. In machiyōtl quinextilia calpōlli nemiliztli, īca machiyōmeh īpan āmameh, nochipa īpan cualli īhuān ahmō cualli cahuitl tlein quinepanoa mācēhualtin īhuān chīhualiztli, cēyōtl īhuān mochīhualiztli, ahmō ohuih īca tequiyōhuac, ahmō ehēcahuia īhuān chicāhuac, tequitqui īhuān yōlpantli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

EXP Brasil Brand Machiyōtl Chīhualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in EXP Brasil Brand Machiyōtl Chīhualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. EXP Brasil Brand Machiyōtl Chīhualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Huēyiliztli īhuān Tlacualtepēhualli: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tōcāitl: Architecture, brand, logotype, engineering, contruction, design
Tlachīhualiztli Māchiyōtl: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Tlanāhuatīlli Nētēcahuilīztli: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Tlatēmōliztli: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Tēyōllālīliztli: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Tēquitl Cāhuitl: The project started February 2018 and ended in January 2019
Tēquitl Ōhuitl: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Calpolli Tlācah: Mateus Matos Montenegro