NYC Deal 99 Cent Store Tlaixnextiliztli Tlanechicoliztli ītēchcopa Chi Hao Chang

Tlanāhuatīlli NYC Deal 99 Cent Store Tlaixnextiliztli Tlanechicoliztli ītēchcopa Chi Hao Chang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2020

NYC Deal 99 Cent Store Tlaixnextiliztli Tlanechicoliztli

īpal Chi Hao Chang

Tlanāhuatīlli: School of Visual Arts

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,792

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #90132

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa NYC Deal 99 Cent Store Tlaixnextiliztli Tlanechicoliztli

NYC Deal ce tlaixnextiliztli tlanechicoliztli tlachihchiuhtli ipampa ce tlanamacoyan tlen 99 centavos ipan New York City. In tlaixnextiliztli motlalia ipan ce huei tlapatiyotl amatlacuilolli tlatecpichiuhtli ihuic, quilnamiquiz in ihcuiuhcayotl tlapatiyotl amatlacuilolli tlen tlanamacaquetl quimana huan quiyecchihua achto tlein quipohuaz. In tlapatiyotl tlatecpichiuhtli ihuic quichihua ce tlapatiyotl tlen 99 centavos in molhuiliztli tlen occequi cualli monextia ipan in tlanechicoliztli. Occequi tlamantli tlen tlapaleuia ica in tlaixnextiliztli quiixnamiqui in tlamantin tlanamacoticate ipan calli. In amatlacuilolmeh motlacuiloa ica huelicayotl tlacuilolli tlen tepoztlahuilli (digital laser printing), zan in tochcatextli xiquipilli, tzotzomatli huan occequi tlamantli tzotzoliuhqui motlacuiloa ica pantalli tlacuiloliztli (screen printing) inic quipiaz cualli tlapaltiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

NYC Deal 99 Cent Store Tlaixnextiliztli Tlanechicoliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in NYC Deal 99 Cent Store Tlaixnextiliztli Tlanechicoliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. NYC Deal 99 Cent Store Tlaixnextiliztli Tlanechicoliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Huēyiliztli īhuān Tlacualtepēhualli: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Tōcāitl: Branding, Graphic Design, Identity, Logo, Poster
Tlachīhualiztli Māchiyōtl: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Tlatēmōliztli: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Tēyōllālīliztli: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Tēquitl Cāhuitl: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Tēquitl Ōhuitl: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.