Macy’s Website Tequitl Achto: Website Tlachialoni ītēchcopa Willy Lai and Dave Torres

Tlanāhuatīlli Macy’s Website Tequitl Achto: Website Tlachialoni ītēchcopa Willy Lai and Dave Torres cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaixnamiquiliztli, Nenonotzaliztli ihuan Tlatequipanoliznemiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaixnamiquiliztli· 2020

Macy’s Website Tequitl Achto: Website Tlachialoni

īpal Willy Lai and Dave Torres

Tlanāhuatīlli: Macy's

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaixnamiquiliztli Tlamantli

42,135

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #94023

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Macy’s Website Tequitl Achto: Website Tlachialoni

Macy's Website ce online tlanamacoyan tlachialoni tlen quincahua tlacohquentin ma quitlachiacan huan ma quicohuacan tlamantli tlen quinamaca Macy's. Inin website oquiyancuiliqueh ica itlananquilil tlacohquentin, tlen oquichiuh ce chipahuac huan amo ohuih tlatecpanaliztli tlen oquitlahtolti tlaquentiliztli tlanextiloni huan tlacohquentin tecnologia tlamantli. Responsive web tecnologias quincahuah calaquiliztli ica laptop tepoztlahcuiloloni, tabletas huan smartphones. Miac tlatemoliztli oquiyacan tequitl, ica tlatemoliztli itech tlatequitiltianih, tlahtlaniliztli, A/B tlayehyecoliztli huan usabilidad tlayehyecoliztli. Inon achi amo ohuih tlacallotl quiyecana cohualiztli tlachihualiztli huan oquiyectlali tlatequitiltiani inecuiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Macy’s Website Tequitl Achto: Website Tlachialoni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Macy’s Website Tequitl Achto: Website Tlachialoni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Macy’s Website Tequitl Achto: Website Tlachialoni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Huēyiliztli īhuān Tlacualtepēhualli: We developed resonsive web design across different devices.
Tōcāitl: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Tlachīhualiztli Māchiyōtl: We utilized modern responsive web technologies.
Tlanāhuatīlli Nētēcahuilīztli: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Tlatēmōliztli: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Tēyōllālīliztli: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Tēquitl Cāhuitl: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Tēquitl Ōhuitl: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Calpolli Tlācah: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Īxiptla Tlanēxtīlli: Images courtesy of Macys.