Designet Dream of the Blue M6 Plus Baijiu-emballasje av Huashuang Liu and Jingzhang Xiao er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2021
Dream of the Blue M6 Plus Baijiu-emballasje
av Huashuang Liu and Jingzhang Xiao
Klient: Jiangsu Yanghe Distillery Co., Ltd
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert prisvinner
Verifiser prisstatus for #110718Designet
Om Dream of the Blue M6 Plus Baijiu-emballasje
Dream of the Blue M6 Plus har et luksuriøst design som gjenspeiler moderne estetikk. Den blå flasken og gullmerket med dråpedekorasjon viser diskret luksus og fremhever internasjonal smak. Med "Dream Drop" som kreativt utgangspunkt bruker designen vanndråpeformet flaske og krystallokk som stilsymbol. Strukturen er naturlig og overgangen er smidig fra topp til bunn. Med innovativ teknologi og eksklusiv materialtekstur har kvaliteten blitt betydelig forbedret. Designen integrerer modellering, farge, håndverk og ergonomisk funksjon.
Anerkjennelsen
Om A' Design Award i Sølv
Dream of the Blue M6 Plus Baijiu-emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Dream of the Blue M6 Plus Baijiu-emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Dream of the Blue M6 Plus Baijiu-emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
- Dimensjoner og emballasje
- Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm - Stikkord
- crafts, Baijiu, spirit, packaging, art
- Produksjonsteknologi
- 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle. - Designutfordring
- Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
- Forskning
- This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
- Inspirasjon
- The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
- Prosjektvarighet
- The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
- Driftsflyt
- This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
- Teammedlemmer
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao - Bildekreditering
- Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.
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