Designet Liu Fangling Emballasje for syltet reddik av Pufine Advertising Ltd. Co. er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Jern i konkurransekategorien Emballasjedesign.
JernEmballasje· 2021
Liu Fangling Emballasje for syltet reddik
av Pufine Advertising Ltd. Co.
Klient: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
Vinner av A' Design Award i Jern i kategorien Emballasje
Verifisert prisvinner
Verifiser prisstatus for #111775Designet
Om Liu Fangling Emballasje for syltet reddik
Liu Fangling er en gaveeskeemballasje designet for syltet reddik. Ytteresken er illustrert med en scene av en mor og datter som planter reddiker i fjellene, en historie som knytter produktet til menneskene som lager det. Inneresken er formet som en reddik, og minner om øyeblikket en reddik trekkes opp av jorden. Ytteremballasjen er laget av papir, slik at den kan resirkuleres og brytes ned naturlig. Hver porsjon er forseglet i en lett aluminiumsfolie-beholder som er hygienisk og enkel å bære med seg. Etter bruk kan den reddikformede esken brukes til å oppbevare små gjenstander.
Anerkjennelsen
Om A' Design Award i Jern
Liu Fangling Emballasje for syltet reddik er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Liu Fangling Emballasje for syltet reddik forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Liu Fangling Emballasje for syltet reddik respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
- Dimensjoner og emballasje
- 100 mlx6 pot; Outer box size: 350X140X65mm
- Stikkord
- Gift box, packaging, food, pickles, natural, healthy, quality, radish.
- Produksjonsteknologi
- The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
- Designutfordring
- The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
- Forskning
- Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
- Inspirasjon
- The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
- Prosjektvarighet
- Completed in 2018
1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.
2. 2019 The brand was interviewed and reported by China Central Television.
3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".
4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019
5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition - Driftsflyt
- Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
- Teammedlemmer
- Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai
Sponset
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