Designet Alienergy Electrolyte Water Drikkevareemballasje av Genki Forest er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2021
Alienergy Electrolyte Water Drikkevareemballasje
av Genki Forest
Klient: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Vinner av A' Design Award i Bronse i kategorien Emballasje
Verifisert prisvinner
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Om Alienergy Electrolyte Water Drikkevareemballasje
Alienergy Electrolyte Water er en emballasjedesign for en sukkerfri og kaloriefri funksjonell drikke. Flasken har en rett form med rene, skarpe kanter, noe som gir et moderne og sportslig uttrykk. Etiketten er laget av et halvtransparent materiale som avslører den klare væsken inni og formidler drikkens fuktighetsgivende egenskaper. Store områder med negativt rom og et begrenset fargeutvalg formidler et minimalistisk og rent konsept. Etikettmaterialet er OPS, en resirkulerbar erstatning for PVC. Selve drikken inneholder ingen kunstig fargestoff.
Anerkjennelsen
Om A' Design Award i Bronse
Alienergy Electrolyte Water Drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Alienergy Electrolyte Water Drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Alienergy Electrolyte Water Drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- Dimensjoner og emballasje
- Width 65mm x Depth 65mm x Height 185mm
- Stikkord
- Branding, Packaging, bottle, 3D, water
- Produksjonsteknologi
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- Designutfordring
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- Forskning
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspirasjon
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- Prosjektvarighet
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Driftsflyt
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- Patenter
- Label Patent:202030514752.6 , 2020, China.
- Teammedlemmer
- Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang - Bildekreditering
- Creator: Gang Wang
Sponset
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