PepsiCo Foundation Primærfunksjon: Identitetssystem av Dennis Furniss

Designet PepsiCo Foundation Primærfunksjon: Identitetssystem av Dennis Furniss er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

SølvGrafikk· 2021

PepsiCo Foundation Primærfunksjon: Identitetssystem

av Dennis Furniss

Klient: PepsiCo International Mexico

Vinner av A' Design Award i Sølv i kategorien Grafikk

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Designet

Om PepsiCo Foundation Primærfunksjon: Identitetssystem

PepsiCo Foundation er et identitetssystem skapt for en ideell organisasjon som støtter lokalsamfunn i Mexico og Latin-Amerika. Designet erstatter et selskapsorientert visuelt språk med et mer menneskelig et. Arketypiske former representerer de tre hovedpilarene i stiftelsen. I et modulært system kombineres og multipliseres disse formene for å danne mønstre og teksturer. En geometrisk skrifttype, en levende fargepalett, en fotografisk stil og en illustrasjonsstil fullfører identiteten. Systemet anvendes på en digital merkevarebok og på arrangementsmateriell som skjorter, vesker og luer.

Anerkjennelsen

Om A' Design Award i Sølv

PepsiCo Foundation Primærfunksjon: Identitetssystem er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. PepsiCo Foundation Primærfunksjon: Identitetssystem forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. PepsiCo Foundation Primærfunksjon: Identitetssystem er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensjoner og emballasje: There are not packaging deliveries
Stikkord: PepsiCo, Foundation, identity, system, strong, consistency
Produksjonsteknologi: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Designutfordring: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Forskning: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspirasjon: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Prosjektvarighet: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Driftsflyt: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patenter: Copyrights: PepsiCo International Mexico
Teammedlemmer: Innovation Design Center LATAM
Bildekreditering: All Images: Design Innovation Center LATAM