Milano System Modulær ryggsekk av Modula Milano

Designet Milano System Modulær ryggsekk av Modula Milano er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Gull i konkurransekategorien Mote- og reisetilbehørdesign.

GullTilbehør· 2021

Milano System Modulær ryggsekk

av Modula Milano

Klient: Modula Milano

Vinner av A' Design Award i Gull i kategorien Tilbehør

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Farger

Designet

Om Milano System Modulær ryggsekk

Milano System er en modulær urban ryggsekk produsert i Italia. Hovedsekken måler 480 mm i høyde, 300 mm i bredde og 170 mm i dybde, og har et volum på 25 liter, utvidbart til 35 liter. Separate moduler, inkludert en laptop-organisator, et anker, en hverdagsblokk og en pakkeblokk, kan festes til og løsnes fra hovedsekken. Magnetisk låsemekanisme gjør det mulig å åpne og lukke med én hånd. Slitasjebestandige og vannavvisende tekstiler er brukt. To rom og flere lommer holder daglige gjenstander organisert.

Anerkjennelsen

Om A' Design Award i Gull

Milano System Modulær ryggsekk er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Milano System Modulær ryggsekk forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Milano System Modulær ryggsekk skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Dimensjoner og emballasje: 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Stikkord: modular backpack, Italian design, Made in Italy, backpack made in Italy
Produksjonsteknologi: CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Designutfordring: The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Forskning: We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspirasjon: Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Prosjektvarighet: The project started in January 2020 and finished in March 2021 in Milan, Italy.
Driftsflyt: Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Teammedlemmer: Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa
Bildekreditering: Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa