Designet Bafang Koi Bankgaveeske av One Design Brand Communication Co. Ltd er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2022

Bafang Koi Bankgaveeske

av One Design Brand Communication Co. Ltd

Klient: One Design Brand Communication Co., Ltd.

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Designet

Om Bafang Koi Bankgaveeske

Designet av Bagua Koi-esken er ikke bare overfladisk. Som en del av gaven er gaveesken utformet som et symbol på verdifull velsignelse med en dyp betydning i kinesisk kultur. Designeren hentet inspirasjon fra kinesisk Koi-kultur og Bagua-kultur, som begge formidler en verdifull velsignelse for lykke og velstand, i harmoni med bankbransjens kulturelle særpreg.

Anerkjennelsen

Om A' Design Award i Sølv

Bafang Koi Bankgaveeske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Bafang Koi Bankgaveeske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Bafang Koi Bankgaveeske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.
Dimensjoner og emballasje: 240mm*240mm*150mm
Stikkord: China gift packaging
Produksjonsteknologi: Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
Forskning: I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspirasjon: The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.
Prosjektvarighet: The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
Driftsflyt: We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams.
Teammedlemmer: Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd
Bildekreditering: One Design brand communication Co., Ltd