Designet Career Science Læringsapplikasjon av Centrick er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Mobilteknologi, applikasjoner og programvaredesign.
BronseMobil· 2022
Career Science Læringsapplikasjon
av Centrick
Klient: Centrick Marketing Solutions LLP
Vinner av A' Design Award i Bronse i kategorien Mobil
Verifisert prisvinner
Verifiser prisstatus for #139463Designet
Om Career Science Læringsapplikasjon
Career Science er en mobil læringsapplikasjon for studenter og nyutdannede fagpersoner. Grensesnittet er basert på kjente hverdagsapper, slik at navigeringen føles intuitiv. Kursmenyen er satt opp som en musikkspilleliste, og komplekse analyser forklares med enkel grafikk. Karriereutvikling vises som et kart som forgrener seg til nye muligheter. Ledertavler følger spillformater, og muligheter presenteres som samleobjekter i kortform. Skjermene bruker et 16x9-forhold og tilpasser seg ulike enheter. Hensikten er å gjøre karrierelæring tydelig og lekent.
Anerkjennelsen
Om A' Design Award i Bronse
Career Science Læringsapplikasjon er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Career Science Læringsapplikasjon forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Career Science Læringsapplikasjon tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
- Dimensjoner og emballasje
- Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
- Stikkord
- User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
- Produksjonsteknologi
- Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
- Designutfordring
- To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
- Forskning
- When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
- Inspirasjon
- For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
- Prosjektvarighet
- May 2021 to August 2021, Mumbai, India
- Driftsflyt
- When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
- Teammedlemmer
- Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh
Sponset
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