Shuang Gou Sheng Fang Alkoholholdig drikkevareemballasje av Yunlin Dai, Chenchen Li and Ruidong Hua

Designet Shuang Gou Sheng Fang Alkoholholdig drikkevareemballasje av Yunlin Dai, Chenchen Li and Ruidong Hua er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2023

Shuang Gou Sheng Fang Alkoholholdig drikkevareemballasje

av Yunlin Dai, Chenchen Li and Ruidong Hua

Klient: Jiangsu Shuanggou Distillery Co., Ltd

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Om Shuang Gou Sheng Fang Alkoholholdig drikkevareemballasje

Shuang Gou Sheng Fang er en emballasjedesign for en kinesisk brennevinssort. Emballasjen inneholder to separate flasker. Den lille øvre flasken inneholder brennevin med 68 volumprosent alkohol, mens den store nedre flasken inneholder brennevin med middels styrke. Hver flaske kan nytes alene, eller de to brennevinstypene kan blandes fritt for å skape ulike smaker. To lokk laget av ABS og PE er belagt med rosegull og forbundet med en lås, som forhindrer lekkasje og gjør det enklere å åpne. Esken og flaskene er dekorert med edelstensformer inspirert av takene til historiske brenneri.

Anerkjennelsen

Om A' Design Award i Bronse

Shuang Gou Sheng Fang Alkoholholdig drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Shuang Gou Sheng Fang Alkoholholdig drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Shuang Gou Sheng Fang Alkoholholdig drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

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Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimensjoner og emballasje: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Stikkord: crafts, Baijiu, spirit, packaging, art
Produksjonsteknologi: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Designutfordring: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Forskning: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspirasjon: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Prosjektvarighet: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Driftsflyt: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Teammedlemmer: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua