Jundao Guiniang Baijiu-emballasje av Liang Chen

Designet Jundao Guiniang Baijiu-emballasje av Liang Chen er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2023

Jundao Guiniang Baijiu-emballasje

av Liang Chen

Klient: Shanghai Guijiu Group Co., Limited.

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Designet

Om Jundao Guiniang Baijiu-emballasje

Jundao Guiniang er et emballasjedesign for en eksklusiv kinesisk Baijiu-brennevin. Den sekskantede hvite keramikkflasken er dekorert med et tradisjonelt kinesisk tusjmaleri, påført ved emaljebrenning. Maleriets myke glød antyder fjell og elver og henviser til det naturlige miljøet i produksjonsområdet. En bronseringsprosess tegner opp terrenget i opprinnelsesregionen i fine lag. Den gylne korken er formet som et personlig segl og kan beholdes som en pyntegjenstand. Designet uttrykker kinesisk kultur, respekt for naturen og verdien av tradisjon.

Anerkjennelsen

Om A' Design Award i Sølv

Jundao Guiniang Baijiu-emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Jundao Guiniang Baijiu-emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Jundao Guiniang Baijiu-emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensjoner og emballasje: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Stikkord: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Produksjonsteknologi: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Designutfordring: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Forskning: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspirasjon: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Prosjektvarighet: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Driftsflyt: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Teammedlemmer: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Bildekreditering: Creative Director：Chen Liang