Chilled Milk Emballasje av Kazuo Fukushima and Aya Tanaka

Designet Chilled Milk Emballasje av Kazuo Fukushima and Aya Tanaka er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2024

Chilled Milk Emballasje

av Kazuo Fukushima and Aya Tanaka

Klient: Meiji China Investment Co.,Ltd.

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Chilled Milk Emballasje

Rettet mot unge kinesiske kvinner har en premium jordbærmelk inspirert av japanske oppskrifter blitt lansert for å vekke nostalgi. Laget med 50% råmelk tilbyr den en perfekt balanse mellom sødme og syrlighet for de i alderen 20-39. Produktet har en stilfull, bærbar emballasje som utnytter japansk merkevaretillit. Designet, med hvit bakgrunn og realistiske jordbærillustrasjoner, har som mål å gi en fredelig jordbærmarksopplevelse og uttrykker friskhet og luksus.

Anerkjennelsen

Om A' Design Award i Bronse

Chilled Milk Emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Chilled Milk Emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Chilled Milk Emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensjoner og emballasje: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Stikkord: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Produksjonsteknologi: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Designutfordring: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Forskning: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasjon: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Prosjektvarighet: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Driftsflyt: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenter: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Teammedlemmer: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Bildekreditering: Photographer: Zhu Jie