Joy To Go Emballasje av Du Qingyu and Zhang Jun

Designet Joy To Go Emballasje av Du Qingyu and Zhang Jun er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Jern i konkurransekategorien Emballasjedesign.

JernEmballasje· 2025

Joy To Go Emballasje

av Du Qingyu and Zhang Jun

Klient: Joy Studio

Vinner av A' Design Award i Jern i kategorien Emballasje

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Designet

Om Joy To Go Emballasje

Joy To Go-emballasjen for levering av hurtigmat integrerer den søte lille karakteren Joy med mat, og skaper et helhetlig design gjennom hele emballasjesystemet. Disse lekne elementene er ikke bare designet for moro skyld, men antyder også emballasjens åpningsmekanisme. For eksempel vises en karakter med en hamburger på hodet på hamburgerens emballasje. Flere hamburgeringredienser blir gradvis synlige først etter at brukeren åpner lokket. I tillegg kan emballasjen gjenbrukes, ettersom mønstrene kan rives av for å lage bokmerker, noe som bidrar til å fremme miljøbevissthet.

Anerkjennelsen

Om A' Design Award i Jern

Joy To Go Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Joy To Go Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Joy To Go Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensjoner og emballasje: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Stikkord: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Produksjonsteknologi: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Designutfordring: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Forskning: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspirasjon: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Prosjektvarighet: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Driftsflyt: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Teammedlemmer: Du Qingyu
Zhang Jun
Bildekreditering: Du Qingyu