Foggy Mornings Primær funksjon: Fotografi av Martin Hoffmann

Designet Foggy Mornings Primær funksjon: Fotografi av Martin Hoffmann er en høyt verdsatt vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Fotografi og fotomanipulasjonsdesign.

BronseFotografi· 2026

Foggy Mornings Primær funksjon: Fotografi

av Martin Hoffmann

Klient: Hoffmann Design

Vinner av A' Design Award i Bronse i kategorien Fotografi

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Designet

Om Foggy Mornings Primær funksjon: Fotografi

Boktekst: Fotoserien Foggy Mornings utforsker de tilsynelatende lite tiltalende og nedstemte kvalitetene ved en mørk årstid dominert av allestedsnærværende grått. Gjennom en bevisst konfrontasjon med tåkedekte, ofte kontrastfattige landskap, utvikler prosjektet en rolig og stemningsfull estetikk. Redusert lys, subtile fargenyanser og klar komposisjon forvandler antatt lite tiltalende motiver til poetiske visuelle rom, og åpner opp for en ny, forsonende oppfatning av omgivelsene. Hvert bilde forteller en historie samtidig som det gir rom for personlig refleksjon.

Anerkjennelsen

Om A' Design Award i Bronse

Foggy Mornings Primær funksjon: Fotografi er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Foggy Mornings Primær funksjon: Fotografi forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Foggy Mornings Primær funksjon: Fotografi tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The photo series develops a new perspective on dark, overcast winter weather in a fog-prone region by deliberately placing the seemingly dull, grey and formless at the center of attention. Through reduced motifs and subtle visual moods, a calm, atmospheric aesthetic emerges that invites an inner reconciliation with the grey days. The photographic approach connects external landscape and inner emotional states, opening up new, more contemplative ways of seeing.
Dimensjoner og emballasje: The photographs currently exist in digital form as raw DNG and jpg files. 9520 x 6336 px at 300 dpi, RGB in DNG format (Display P3) and in jpg format (sRGB IEC61966-2.1). The resolution of 60 megapixels allows for a wide range of further applications. Wall pictures in approx. 40 x 40 cm format. As part of a photo book in DIN A4 210 x 297 mm or 210 x 210 mm format.
Stikkord: Photography, foggy scenes, colour nuances, contrast levels, dynamic range, moments of tranquillity, sensitivity, aesthetics, morning atmosphere
Produksjonsteknologi: The photographs were taken during specific photo tours on various foggy winter mornings in the Ulm and Neu-Ulm region. Camera: Leica Q3, fixed lens Summilux 1:1.7/28 mm, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Designutfordring: The challenge lay in the external conditions: diffuse light, low contrast and a gloomy atmosphere make it difficult to render subjects as they are perceived. Secondly, viewers tend to be more interested in images that do not necessarily depict grey, foggy conditions and gloomy days. This required a very sensitive perception of subjects, nuances, details and image sections. In post-processing, it was crucial to carefully add appeal to the grey areas with the finest colour nuances.
Forskning: The design research examines how expressive photographs can be created despite fog. The aim is to enable a new and more nuanced experience of a scene that is often perceived as dreary. Methodology: Careful observation, conscious choice of perspective, location, light and contrasts, as well as targeted, sensitive post-processing result in calm, atmospheric images. The result shows how adverse conditions can be used to achieve appealing results that can change one's own perceptions through their sensitive presentation.
Inspirasjon: The inspiration arose from consciously engaging with a deeply foggy, grey season in order to discover new perspectives. The starting point was the creative challenge of transforming low-contrast, seemingly unphotogenic motifs into their own visual presence. The inherent reduction of light and colour lends itself to motifs with pastel nuances, compositions with contrasting tones and certain details. The quiet tranquillity of the scenery is brought out and a subtle beauty is revealed.
Prosjektvarighet: The initial ideas for this project emerged in November 2025. In January and February 2026, the photographs were taken at various locations in Ulm and Neu-Ulm, Germany.
Driftsflyt: The photos are intended as part of a picture book with impressions and snapshots as an exploration of and declaration of love for this region. The photographs convey scenes, characteristics or moods that are typical of this area. In their normality, perhaps also unusual for others. In this case, the seasonally dominant theme of fog is depicted in nuanced and not unpleasant photographs. Each image tells a story and, at the same time, allows room for personal feelings.
Bildekreditering: Image #1: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #2: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #3: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #4: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #5: Photographer Martin Hoffmann, A Morning in Minor Key, 2026