X alarm Sigarettfilter av Ladan Zadfar and Mohammad Farshad

Designet X alarm Sigarettfilter av Ladan Zadfar and Mohammad Farshad er en høyt verdsatt vinner av den svært prestisjetunge 2017 A' Design Award i Sølv i konkurransekategorien Sosial design.

SølvSosial· 2017

X alarm Sigarettfilter

av Ladan Zadfar and Mohammad Farshad

Klient: Creator studio

Vinner av A' Design Award i Sølv i kategorien Sosial

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Designet

Om X alarm Sigarettfilter

X alarm er en alarm for røykere som skal få dem til å innse hva de gjør mot seg selv mens de gjør det. Dette designet er en ny generasjon sigarettfiltre. Dette designet kan være en god erstatning for dyre reklamekampanjer mot røyking, og det har større innvirkning på røykeres sinn enn enhver annen negativ reklame. Det har en svært enkel struktur: filtrene er stemplet med usynlig blekk som dekker det negative området av skissen, og for hvert drag blir skissen tydeligere, slik at du for hvert drag vil se at hjertet ditt blir mørkere, og du vet hva som skjer med deg.

Anerkjennelsen

Om A' Design Award i Sølv

X alarm Sigarettfilter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. X alarm Sigarettfilter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. X alarm Sigarettfilter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Dimensjoner og emballasje: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Stikkord: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Produksjonsteknologi: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Designutfordring: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Forskning: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inspirasjon: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Prosjektvarighet: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Driftsflyt: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Teammedlemmer: LADAN ZADFAR
MOHAMAD FARSHAD
Bildekreditering: Photographer Mohammad Farshad
illustration LADAN ZADFAR