Designet Huanghongying Teemballasje av Wei Dai and Kun Luo er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2020
Huanghongying Teemballasje
Klient: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Vinner av A' Design Award i Bronse i kategorien Emballasje
Verifisert prisvinner
Verifiser prisstatus for #87649Designet
Om Huanghongying Teemballasje
Huanghongying er en emballasjedesign for te som dyrkes i bergene i Guizhou. Ytteremballasjen er laget av lettvektskartong, som er lett å bære, transportere og resirkulere. Teen er delt inn i små, separate poser, slik at hver porsjon kan tas ut uten å påvirke resten. Håndtegnede illustrasjoner dekker overflaten av boksen og viser teberget sitt klima, det lokale naturlige økosystemet og dyrkingsmetodene som brukes i tehagen. Nyttige data er oppført ved siden av illustrasjonene. Designet lar forbrukerne se opphavet og kvaliteten på teen.
Anerkjennelsen
Om A' Design Award i Bronse
Huanghongying Teemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Huanghongying Teemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Huanghongying Teemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Dimensjoner og emballasje
- Width345mm x Depth 165mm x Height 85mm
- Stikkord
- tea ,packaging, beverage, illustration, Graphics, Environmental
- Produksjonsteknologi
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking. - Designutfordring
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Forskning
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Inspirasjon
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Prosjektvarighet
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Driftsflyt
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Teammedlemmer
- Designer:Wei Dai
Creative Director:Kun Luo - Bildekreditering
- Designer Wei DAI,Huanghongying,2017
Sponset
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