Designet Songhua River Rice Risemballasje av 33 and Branding Co., Ltd. er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2020
Songhua River Rice Risemballasje
Klient: Sourceage
Vinner av A' Design Award i Sølv i kategorien Emballasje
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Om Songhua River Rice Risemballasje
Songhua River Rice er et premium risprodukt fra SOURCEAGE Food Group. I forbindelse med den tradisjonelle kinesiske høytiden - Vårfestivalen - designet de et vakkert innpakket risprodukt som gave til kunder i anledning høytiden. Den helhetlige designen gjenspeiler derfor den festlige atmosfæren fra Vårfestivalen og fremhever tradisjonelle kinesiske kulturelementer og lykkebringende symbolikk.
Anerkjennelsen
Om A' Design Award i Sølv
Songhua River Rice Risemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Songhua River Rice Risemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Songhua River Rice Risemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensjoner og emballasje
- Width 210mm x Depth 40mm x Height 160mm
- Stikkord
- Package，China，Rice，Food，Festival，Cultural
- Produksjonsteknologi
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Designutfordring
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Forskning
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspirasjon
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Prosjektvarighet
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Driftsflyt
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Patenter
- Copyrights belong to 33 and branding, 2019.
- Teammedlemmer
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - Bildekreditering
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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