Unto Communication Tool Primærfunksjon: Bedriftsidentitet av Unto

Designet Unto Communication Tool Primærfunksjon: Bedriftsidentitet av Unto er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Jern i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

JernGrafikk· 2020

Unto Communication Tool Primærfunksjon: Bedriftsidentitet

av Unto

Klient: Unto

Vinner av A' Design Award i Jern i kategorien Grafikk

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Designet

Om Unto Communication Tool Primærfunksjon: Bedriftsidentitet

Bokstekst: Unto Communication Tool er et bedriftsidentitetssystem bygget rundt et delbart visittkort. Kortet måler 9 ganger 5,4 centimeter og har samme kontaktinformasjon trykt to ganger, ett felt trykt opp og ned over det andre. En stanset perforeringslinje deler de to feltene, slik at kortet kan rives i to. Innehaveren beholder én del og gir den andre delen bort, slik at et enkelt kort kan nå en ny kontakt. Identiteten inkluderer også en avisflyer og trykt bobleplast brukt til emballasje.

Anerkjennelsen

Om A' Design Award i Jern

Unto Communication Tool Primærfunksjon: Bedriftsidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Unto Communication Tool Primærfunksjon: Bedriftsidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Unto Communication Tool Primærfunksjon: Bedriftsidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensjoner og emballasje: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Stikkord: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Produksjonsteknologi: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Designutfordring: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Forskning: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspirasjon: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Prosjektvarighet: The project started in July till September 2019, in Taipei.
Driftsflyt: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Teammedlemmer: Ming Hsi Chou
Ching Yi Angela Chang
Bildekreditering: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.