Darin Emballasje for koreansk helsekost av Heesoo Son and Seoyeon Yoon

Designet Darin Emballasje for koreansk helsekost av Heesoo Son and Seoyeon Yoon er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2020

Darin Emballasje for koreansk helsekost

av Heesoo Son and Seoyeon Yoon

Klient: Darin

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Om Darin Emballasje for koreansk helsekost

The Darin er designet for å frigjøre moderne mennesker fra motviljen mot Koreas tradisjonelle helsekostprodukter i utmattelsessamfunnet, med enkel, grafisk klarhet som leverer emballasje tilpasset moderne menneskers sensibilitet, i motsetning til de udesignede bildene som har blitt brukt av tradisjonelle koreanske helsekostbutikker. Alle design er laget med motiver fra blodsirkulasjon, og visualiserer målet om å gi vitalitet og helse til slitne 20- og 30-åringer.

Anerkjennelsen

Om A' Design Award i Sølv

Darin Emballasje for koreansk helsekost er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Darin Emballasje for koreansk helsekost forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Darin Emballasje for koreansk helsekost er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensjoner og emballasje: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Stikkord: package design, korea, graphic design, pattern, healthcare, branding
Produksjonsteknologi: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Designutfordring: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Forskning: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspirasjon: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Prosjektvarighet: The project started in September 2018 in Korea and finished in November 2018
Driftsflyt: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Teammedlemmer: Heesoo Son
Seoyeon Yoon
Bildekreditering: Heesoo Son and Seoyeon Yoon