Terark Visuell identitetsdesign av Tong Wen

Designet Terark Visuell identitetsdesign av Tong Wen er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Jern i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

JernGrafikk· 2020

Terark Visuell identitetsdesign

av Tong Wen

Klient: Tong Wen

Vinner av A' Design Award i Jern i kategorien Grafikk

11,004

Verifisert prisvinner

Verifiser prisstatus for #93931

Se på A' Design Award Pressemelding Prismerke

Farger

Designet

Om Terark Visuell identitetsdesign

Terark er en visuell identitet designet for et teknologiselskap som tilbyr tjenester innen big data-behandling. Designet er basert på et prikkmønster kombinert med flere fargeoverganger. Jevnt sammenkoblede prikker danner bokstaven T, den første bokstaven i firmanavnet. Flere gradientskyggeleggere ble levert, slik at identiteten kan tilpasses mange bruksområder. En tilpasset skrifttype og et prikkmønster ble også levert for bruk i trykk og andre materialer. Identiteten ble anvendt på brosjyrer, årbøker, visittkort og vannflasker.

Anerkjennelsen

Om A' Design Award i Jern

Terark Visuell identitetsdesign er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Terark Visuell identitetsdesign forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Terark Visuell identitetsdesign respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensjoner og emballasje: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Stikkord: Technology, branding, identity, logo, font
Produksjonsteknologi: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Designutfordring: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Forskning: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspirasjon: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Prosjektvarighet: This project took 3 month from end to end. Main design part was done in San Francisco.
Driftsflyt: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.