Het ontwerp Yi Music Website door Manye Xu is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Brons in de competitiecategorie Website en Webontwerp.

BronsWeb· 2020

Yi Music Website

door Manye Xu

Opdrachtgever: Xu Manye

Winnaar van de A' Design Award in Brons in de categorie Web

17,714

Geverifieerde Prijswinnaar

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Kleuren

Het Ontwerp

Over Yi Music Website

Yi Music is een website die is ontworpen om de muziek en cultuur van het Yi-volk, een minderheidsvolk in het zuidwesten van China, te presenteren. De pictogrammen op de site zijn gebaseerd op traditionele Yi-patronen en -architectuur. Op de homepage wordt een groene cirkel gebruikt om de zon en de maan te symboliseren, die een belangrijke plaats innemen in het geloof van het Yi-volk. Bezoekers kunnen liedjes van Yi-zangers beluisteren en een persoonlijke muziekposter maken om te delen. Een geschiedenispagina legt traditionele instrumenten en hun klanken uit, een spelpagina test luistervaardigheden, en een online winkel biedt albums aan.

De Erkenning

Over de A' Design Award in Brons

Yi Music Website is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Yi Music Website wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Yi Music Website bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
Afmetingen & Verpakking: Website interface design, designed by photoshop and illustrator.
Tags: Yi nationality, Yi music
Productietechnologie: I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
Ontwerpuitdaging: It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
Onderzoek: There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
Inspiratie: I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
Projectduur: Guangzhou, China
Werkproces: This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
Patenten: NONE
Teamleden: Xu Manye
Beeldcredits: Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.