Kang Yoonsung Boekontwerp door Sunghoon Kim

Het ontwerp Kang Yoonsung Boekontwerp door Sunghoon Kim is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in Brons in de competitiecategorie Drukwerk en Gepubliceerde Media Ontwerp.

BronsDrukwerk· 2021

Kang Yoonsung Boekontwerp

door Sunghoon Kim

Opdrachtgever: Kang Yoonsung

Winnaar van de A' Design Award in Brons in de categorie Drukwerk

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Het Ontwerp

Over Kang Yoonsung Boekontwerp

Het boek herdenkt de pensionering van Kang Yoonsung, een grafisch ontwerper en universitair docent. Sinds oude tijden bestaat er in Korea de gewoonte om regenboogrijstcakes te maken bij heuglijke gelegenheden zoals 100 dagen, de eerste verjaardag, huwelijk en de zestigste verjaardag. Hij hoopte dat de pensionering een feestdag zou zijn, geen droevige dag, dus werd het concept van het boek regenboogrijstcake. Het boek bestaat uit brieven van 60 collega's en leerlingen uit Korea, China en Japan, en ontwerpwerk van Kang Yoonsung. Het boek is vormgegeven met gekleurd papier om de regenboogrijstcake tot uitdrukking te brengen.

De Erkenning

Over de A' Design Award in Brons

Kang Yoonsung Boekontwerp is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Kang Yoonsung Boekontwerp wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Kang Yoonsung Boekontwerp bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Kang Yoonsung is a graphic designer and university professor representing South Korea. He retired as a professor in February 2020. We decided to make a book to celebrate Kang Yoonsung's retirement. Since ancient times, there has been a custom in Korea to make rainbow rice cakes and share them on a feast day. Koreans shared rice cakes on auspicious days such as 100 days, 1st birthday, marriages, and 60th birthdays. We hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book consists of letters from 60 colleagues and students from Korea, China and Japan and design work by Kang Yoonsung. The book means a comma for a new beginning, not the end of Kang's design journey.
Afmetingen & Verpakking: 170mm x 250mm x 55mm, 648page, Soft nude bookbinding, Hot foil stamping processing on cover, The corrugated cardboard is glued to the cover
Tags: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, poster, poster design
Productietechnologie: The page proceeded with offset printing. The binding was made with soft nude binding and then glued white corrugated cardboard to the first and last pages. Black Hot foil stamping processing on white corrugated cardboard, which is 2mm thick. Five colored papers of pink, light green, yellow, mint and purple were sequentially listed to form a book by mixing them with printed white paper.
Ontwerpuitdaging: The biggest difficulty was the proper allocation of 60 letters, 200 works of images and 500 photographs. To realize the shape of rainbow rice cake, the four-sided color of the border of the book must look like a rainbow. Therefore, the distribution of letters, images, and photographs became an important challenge because the design had to be uniformly done with a certain amount of page allocation. Book spine had to be exposed to embody the shape of rainbow rice cake, and the choice of paper was too important for the color representation of the rainbow. The page tried a combination of white paper and colored paper, and the cover wanted to use white corrugated paper to form a rainbow rice cake. Through this type of rainbow rice cake, He wanted to make the retirement ceremony feel an exciting feast.
Onderzoek: He felt the need to look back on the life of a person who has lived 65 years through 60 letters and the life of a graphic designer through about 200 design works. The book consists of 12 chapters. Through 60 letters from Korean, Chinese, and Japanese colleagues and disciples and a book designed by designer Kang Yoonsung's poster design, book design, and brand design, we intend to introduce readers' life to Kang Yoonsung. Also, He wanted to make Korea feel the feast culture through the form of rainbow rice cake.
Inspiratie: In Korea, the meaning of a rainbow is 'the door of water.' The shape of a round oval rainbow was regarded as a door that went up from the ground to the sky. As a result, rainbow was interpreted as an auspicious meaning, and since ancient times, it has been common practice in Korea to make and share rainbow rice cakes on a feast days. Inspired by this traditional element, He wanted to design a book in the form of rainbow rice cake so that He could share the joy like sharing rice cakes on an exciting feast day.
Projectduur: The project started in Seoul, Korea in September 2019, Beijing, China, and Tokyo, Japan, and was completed in Seoul in February 2020.
Werkproces: Retirement in a person's life is experienced once. The feelings you feel about retirement will vary from person to person. But you never have to be sad just because you retire. Retirement is not the last in life, but a comma for the beginning of a new journey. The book consists of letters written to Kang Yoonsung by 60 people, including colleagues and students from Korea, China and Japan. Hopefully, readers will feel indirectly the life of Kang Yoonsung as a designer and individual preparing for a new journey through this book.
Teamleden: Creative Director: Sunghoon Kim
Designer: Sunghoon Kim
Designer: Wook Kim
Designer: Min-hee Jeon
Beeldcredits: Sunghoon Kim