BFC Super Experience Center Primaire Functie: Interieurontwerp Showroom door Gustaf Kan

Het ontwerp BFC Super Experience Center Primaire Functie: Interieurontwerp Showroom door Gustaf Kan is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in Zilver in de competitiecategorie Interieur en Tentoonstellingsontwerp.

ZilverInterieur· 2021

BFC Super Experience Center Primaire Functie: Interieurontwerp Showroom

door Gustaf Kan

Opdrachtgever: Forte Group Wuhan Company

Winnaar van de A' Design Award in Zilver in de categorie Interieur

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Het Ontwerp

Over BFC Super Experience Center Primaire Functie: Interieurontwerp Showroom

BFC Super Experience Center is een verkoopshowroom en retailinterieur in Wuhan, China. De ruimte beslaat 4.380 vierkante meter verdeeld over drie verdiepingen. Een atriumtheater met open volumes en verbindende galerijen vormt de kern van de indeling. Oppervlakken zijn opgebouwd door middel van vouwen en fragmentatie, met gebruik van glas, spiegels, metalen platen met spiegelafwerking, metaalgaas en LED-schermen. Digitale media, interactieve installaties en verlichting begeleiden bezoekers langs de looproute. Het interieur presenteert eerst lifestyle-content en pas daarna vastgoedverkoop.

De Erkenning

Over de A' Design Award in Zilver

BFC Super Experience Center Primaire Functie: Interieurontwerp Showroom is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. BFC Super Experience Center Primaire Functie: Interieurontwerp Showroom wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. BFC Super Experience Center Primaire Functie: Interieurontwerp Showroom is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Afmetingen & Verpakking: Area: 4,380 m2
Floors: 3
Tags: Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Productietechnologie: Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen
Ontwerpuitdaging: Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Onderzoek: We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiratie: In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Projectduur: This project started in April 2018 in Wuhan city, China and open in August 2020.
Werkproces: emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Teamleden: Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang
Beeldcredits: Photographer Boris Shiu