Promising Ideas Innovation Animatiekortfilm door Mengchao Wu and Hao Li

Het ontwerp Promising Ideas Innovation Animatiekortfilm door Mengchao Wu and Hao Li is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in Zilver in de competitiecategorie Film, Video en Animatie Ontwerp.

ZilverFilm· 2021

Promising Ideas Innovation Animatiekortfilm

door Mengchao Wu and Hao Li

Opdrachtgever: Unicef

Winnaar van de A' Design Award in Zilver in de categorie Film

40,739

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #118062

Bezoek Website Bekijk bij A' Design Award Persbericht Award Badge

Kleuren

Het Ontwerp

Over Promising Ideas Innovation Animatiekortfilm

Promising Ideas Innovation is een korte animatie gemaakt voor Unicef om uit te leggen hoe meer jonge mensen, met name meisjes in afgelegen gebieden, verbinding hebben gekregen met het internet. De animatie vergelijkt het aantal mannen en vrouwen dat toegang heeft tot het internet in ontwikkelde en minder ontwikkelde regio's. Vervolgens toont ze de problemen die beperkte toegang met zich meebrengt voor vrouwen in die regio's. Complexe gegevens worden omgezet in een eenvoudig verhaal over één meisje en de miljoenen die met dezelfde situatie worden geconfronteerd. De animatie werd volledig door de computer geproduceerd.

De Erkenning

Over de A' Design Award in Zilver

Promising Ideas Innovation Animatiekortfilm is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Promising Ideas Innovation Animatiekortfilm wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Promising Ideas Innovation Animatiekortfilm is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Afmetingen & Verpakking: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tags: animation, motion graphic, design, UNICEF
Productietechnologie: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Ontwerpuitdaging: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Onderzoek: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspiratie: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Projectduur: The project started in 2019 and finished in 2020 in New York.
Werkproces: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Teamleden: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Beeldcredits: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.