Customized Farmland Primaire functie: Mobiele applicatie door Xiaoshuai Jing and Huicong Hu

Het ontwerp Customized Farmland Primaire functie: Mobiele applicatie door Xiaoshuai Jing and Huicong Hu is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in Zilver in de competitiecategorie Mobiele Technologieën, Applicaties en Software Ontwerp.

ZilverMobiel· 2021

Customized Farmland Primaire functie: Mobiele applicatie

door Xiaoshuai Jing and Huicong Hu

Opdrachtgever: Harbin Institute of Technology, Shenzhen

Winnaar van de A' Design Award in Zilver in de categorie Mobiel

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Het Ontwerp

Over Customized Farmland Primaire functie: Mobiele applicatie

Aangepaste Landbouwgrond is een mobiele applicatie voor het online huren van landbouwgrond. De applicatie verbindt stedelijke gebruikers met landelijke grond en menselijke hulpbronnen in China. Er worden zes modules aangeboden: grondverhuur, landbouw, plattelandstoerisme, 5G-livestreaming, online handel en online donatie. Gebruikers bekijken een kaart, selecteren nabijgelegen grond en zien welke gewassen daar geteeld kunnen worden. Live video toont de plantengroei in realtime, en offline boerderijbezoeken kunnen worden geboekt. Geoogste producten kunnen aan andere gebruikers worden verkocht of via het platform worden gedoneerd.

De Erkenning

Over de A' Design Award in Zilver

Customized Farmland Primaire functie: Mobiele applicatie is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Customized Farmland Primaire functie: Mobiele applicatie wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Customized Farmland Primaire functie: Mobiele applicatie is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Afmetingen & Verpakking: Designed for the iOS System
Tags: Interface, Interaction Design, Visual Communication, User Experience
Productietechnologie: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Ontwerpuitdaging: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Onderzoek: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiratie: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Projectduur: The project started in December 2019 and finished in September 2020 in Shenzhen.
Werkproces: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Teamleden: Xiaoshuai Jing
Huicong Hu
Beeldcredits: Images by Xiaoshuai Jing, Huicong Hu, 2021