The Aodh Ierse Whiskyverpakkingen door Tiago Russo

Het ontwerp The Aodh Ierse Whiskyverpakkingen door Tiago Russo is een hoog aangeschreven winnaar van de zeer prestigieuze 2022 A' Design Award in Brons in de competitiecategorie Beperkte Oplage en Maatwerk Ontwerp.

BronsBeperkte Oplage· 2022

The Aodh Ierse Whiskyverpakkingen

door Tiago Russo

Opdrachtgever: The Craft Irish Whiskey Co.

Winnaar van de A' Design Award in Brons in de categorie Beperkte Oplage

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Het Ontwerp

Over The Aodh Ierse Whiskyverpakkingen

De Aodh leven in een wereld van duisternis en glamour, waar het licht laag is en de passies hoogtij vieren. Gebaseerd op deze mystiek, vertelt het over een tijd in het donker, in de vorm van een betoverende spiraal die betovert en betovert. De standaard van de Aodh's verlicht de fles van achteren, waarbij de opalen LED-rand gouden stralen door de whisky laat draaien voordat ze van het spiegeloppervlak van het frame dansen. Door gebruik te maken van het samenspel van dag en nacht reflecteren de gepolijste gouden gebogen oppervlakken het licht, terwijl de gestructureerde en gekartelde details het licht absorberen, waardoor een gloed ontstaat die The Aodh stevig in de schijnwerpers plaatst.

De Erkenning

Over de A' Design Award in Brons

The Aodh Ierse Whiskyverpakkingen is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. The Aodh Ierse Whiskyverpakkingen wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. The Aodh Ierse Whiskyverpakkingen bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.

Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology.
Afmetingen & Verpakking: Exo-Display: 230W x 200D x 300H

Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience.
Tags: Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
Productietechnologie: Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
Ontwerpuitdaging: The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
Onderzoek: The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
Inspiratie: Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.

Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt.
Projectduur: Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
Werkproces: The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.

The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience.
Teamleden: Tiago Russo
Katia Martins