XYG Window Visuele Identiteit door Xinyue Guo

Het ontwerp XYG Window Visuele Identiteit door Xinyue Guo is een hoog aangeschreven winnaar van de zeer prestigieuze 2023 A' Design Award in IJzer in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

IJzerGrafisch· 2023

XYG Window Visuele Identiteit

door Xinyue Guo

Opdrachtgever: XYG Studio

Winnaar van de A' Design Award in IJzer in de categorie Grafisch

10,850

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Kleuren

Het Ontwerp

Over XYG Window Visuele Identiteit

XYG Window is een visuele identiteit ontworpen voor een designstudio. De identiteit verenigt traditionele Chinese literatenkunst met moderne eenvoud. De naam van de oprichter van de studio werd ontleed in penseelstreken, die vervolgens werden hergeschikt in de stijl van traditionele zegels. Decoratieve elementen werden verwijderd, en de vorm werd verfijnd met behulp van rasters en de Fibonacci-spiraal. De inspiratie kwam voort uit het oude Chinese zegelschrift en uit de vensteropeningen van de klassieke tuinen van Suzhou. Op de website fungeren de positieve en negatieve ruimtes, bekend als yin en yang, als navigatieknoppen.

De Erkenning

Over de A' Design Award in IJzer

XYG Window Visuele Identiteit is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. XYG Window Visuele Identiteit wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. XYG Window Visuele Identiteit wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Afmetingen & Verpakking: N/A
Tags: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Productietechnologie: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Ontwerpuitdaging: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Onderzoek: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Inspiratie: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Projectduur: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Werkproces: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Teamleden: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Beeldcredits: Xinyue Guo