The Ancient Mexicans Tentoonstellingsidentiteit door Eduardo Guizar Vukovich

Het ontwerp The Ancient Mexicans Tentoonstellingsidentiteit door Eduardo Guizar Vukovich is een hoog aangeschreven winnaar van de zeer prestigieuze 2024 A' Design Award in Zilver in de competitiecategorie Cultureel Erfgoed en Cultuurindustrie Ontwerp.

ZilverCultureel Erfgoed· 2024

The Ancient Mexicans Tentoonstellingsidentiteit

door Eduardo Guizar Vukovich

Opdrachtgever: Universidad de Monterrey

Winnaar van de A' Design Award in Zilver in de categorie Cultureel Erfgoed

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Het Ontwerp

Over The Ancient Mexicans Tentoonstellingsidentiteit

The Ancient Mexicans is een grafische identiteit voor een permanente tentoonstelling over Mexicaanse prekoloniale culturen in het Museum van het Noordoosten in Monterrey, Mexico. De identiteit is gebaseerd op het concept van sterrenbeelden. Een raster van punten werd over afbeeldingen van geselecteerde tentoonstellingsstukken geplaatst, en vierkanten en hun variaties werden gebruikt om pictogrammen voor elke cultuur en elk thema te creëren. De pictogrammen worden gespiegeld en herhaald om patronen te vormen die als modules fungeren en zich aanpassen aan elke toepassing. Informatieontwerp binnen de tentoonstelling ondersteunt de bezoekerservaring.

De Erkenning

Over de A' Design Award in Zilver

The Ancient Mexicans Tentoonstellingsidentiteit is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. The Ancient Mexicans Tentoonstellingsidentiteit wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. The Ancient Mexicans Tentoonstellingsidentiteit is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Afmetingen & Verpakking: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Tags: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Productietechnologie: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Ontwerpuitdaging: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Onderzoek: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspiratie: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Projectduur: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Werkproces: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Teamleden: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez