Lawson United Cinemas Minatomirai Bioscoopcomplex door Mitsuhiro Shinohara

Het ontwerp Lawson United Cinemas Minatomirai Bioscoopcomplex door Mitsuhiro Shinohara is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in Brons in de competitiecategorie Interieur en Tentoonstellingsontwerp.

BronsInterieur· 2025

Lawson United Cinemas Minatomirai Bioscoopcomplex

door Mitsuhiro Shinohara

Opdrachtgever: Lawson United Cinemas, inc

Winnaar van de A' Design Award in Brons in de categorie Interieur

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Het Ontwerp

Over Lawson United Cinemas Minatomirai Bioscoopcomplex

Lawson United Cinemas Minatomirai is een bioscoopcomplex dat is gebouwd binnen een bestaand commercieel gebouw in Yokohama. Het complex beschikt over 12 zalen, 1050 stoelen en een oppervlakte van 4779 vierkante meter. In elke stoel is het Flexound Augmented Audio-systeem geïnstalleerd, waardoor het geluid elke bezoeker vanuit de hoofdsteun bereikt. Door beperkingen in het vloeroppervlak was het niet mogelijk om aparte projectieruimtes te realiseren, waardoor de projectoren boven de bezoekersgangen zijn geplaatst. Bolvormige verlichting, gekleurde kolommen en gepatroonde wanden markeren de gangen. Een gratis demonstratieruimte nabij de lobby biedt bezoekers de mogelijkheid om het audiosysteem uit te proberen.

De Erkenning

Over de A' Design Award in Brons

Lawson United Cinemas Minatomirai Bioscoopcomplex is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Lawson United Cinemas Minatomirai Bioscoopcomplex wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Lawson United Cinemas Minatomirai Bioscoopcomplex bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The most distinctive feature of this cinema is the installation of the Flexound Augmented Audio system in all seats. This is a world first and one of the factors that make this cinema unique. Furthermore, this cinema is unique in that it is not being installed in a new building, but in an existing facility. Due to floor-area ratio restrictions, it is not possible to build projection rooms in every theatre, so many projectors are exposed above the customer corridors.
Afmetingen & Verpakking: 12 screens, 1050 seats in total capacity, 4779sqm, Flexound Augmented Audio in all seats, Flexound technology from Finland, Construction by Taisei Corporation
Tags: Cinema, Cinema Complex, Movie Theatre, Flexound, Flexound Augmented Audio, Laser Projectors, Booth-less Cinema
Productietechnologie: The design was carried out under highly restrictive conditions due to the fact that it was an existing facility, including the reuse of an oval-shaped theatre, the largest theatre where the old tenant, a museum facility for experiencing the great nature of the earth, used to screen editorial works of the British "BBC EARTH".
The cinema was realised thanks to the high storey height, but the high ceilings in the corridors of the auditorium also gave it an archaeological feel, so the lighting in the corridors was darkened as much as possible to highlight the impressive spherical lighting. Vertically extending, brightly coloured design columns and striking wall finishes with patterns create a sense of the extraordinary.
The Flexound experience space in the lobby uses the same colour scheme as the guest corridor to maintain a sense of unity, while the areas with plenty of outside light are furnished with furniture and sofas that allow many people to relax, giving each space its own distinct character.
Ontwerpuitdaging: Floor space cannot be increased due to floor-area ratio restrictions, so the projectors were installed above the customer corridors, as if they were on display. The Flexound system requires wiring from dedicated amplifiers in the sound racks of each theatre to each chair, so wiring routes had to be secured in advance in the floating floor and wiring work had to be carried out in advance. The wiring had to be done in advance by securing the wiring route in the floating floor. The length of the speaker cables was nearly 10 km for the nearly 1000 seats in all 12 theatres.
With regard to the chairs, the project started with the development of this system to be installed in the chairs of a Japanese manufacturer. Furthermore, it was a very challenging project for each company, including the design of the base for the system's on/off switch to be installed in each chair.
Onderzoek: The plan was to open a cinema complex in the Yokohama Minatomirai area, where there are already three cinema complexes with IMAX and 4DX. With restrictions on floor space and load-bearing capacity when moving into an existing commercial building, it was thought that Flexound, which has few architectural requirements and is unique in the world, would be a sufficient countermeasure. The commercial building was also very positive about attracting a cinema on the occasion of its 10-year anniversary.
Inspiratie: Mark Is Minatomirai, which houses the cinema, is a commercial building directly connected to Minatomirai Station and has a wide range of customers. The aim was therefore to create a cinema that is accessible to people of all ages. In addition, a free demo space has been set up right outside the lobby entrance to allow a wide range of people to experience the FLEXOUND.
Projectduur: The project started in November 2022 and the cinema opens in April 2024 in Yokohama.
Werkproces: Most audiences will notice the vibrations that occur in conjunction with the bass when they sit in the chairs, but the Flexound is characterised by the cinema sound that comes from the head of the chair without any discomfort at all. It sounds so natural that you may not notice it unless you know about it beforehand. However, the difference is obvious when compared to a normal chair, and you will be surprised at how clearly even the smallest whispered sounds can be heard in your ears. Surround sound is also perfectly rendered, so no matter where you are in the theatre, you will be satisfied that you are in your own special and perfect acoustic environment.
Teamleden: Interior Designer: Kei Sagara
Architect: Hironobu Imamura
Mechanical and Electric: Nao Uda
Lighting Chief Designer: Shinji Yamaguchi
Lighting Designer: Yayoi Aota
Director: Kunihisa Akiyama
Project Manager: Mitsuhiro Shinohara
Beeldcredits: All Images: Toshiyuki Yano