Smart Data X You Tentoonstelling door Responsive Spaces

Het ontwerp Smart Data X You Tentoonstelling door Responsive Spaces is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in Goud in de competitiecategorie Beursarchitectuur, Interieur en Tentoonstellingsontwerp.

GoudBeurs· 2025

Smart Data X You Tentoonstelling

door Responsive Spaces

Opdrachtgever: ecoplus.Digital GmbH

Winnaar van de A' Design Award in Goud in de categorie Beurs

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Kleuren

Het Ontwerp

Over Smart Data X You Tentoonstelling

Smart Data X You, Van de oorsprong van data tot slimme toepassingen. Deze tentoonstelling in het House of Digitalisation in Tulln, Oostenrijk, beschikt over een algeheel didactisch concept dat bezoekers op begrijpelijke wijze door het verhaal leidt. Acht multimediaal stations leggen uit hoe data wordt gecreëerd en verwerkt. Design Studio Responsive Spaces kreeg de opdracht voor de creatie, het ontwerp en de ontwikkeling van deze meeslepende tentoonstelling. Zij maakten de onderlinge verbondenheid van ieders digitale omgeving tastbaar en boden bezoekers laagdrempelige kennis uit de wereld van smart data met behulp van interactiviteit.

De Erkenning

Over de A' Design Award in Goud

Smart Data X You Tentoonstelling is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Smart Data X You Tentoonstelling wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Smart Data X You Tentoonstelling wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Smart Data x You - From the origin of data to smart applications.
This exhibition inside the House of Digitalisation in Tulln, Austria, features an overall didactic concept, that guides visitors through the main narrative in a comprehensible way.
8 state-of-the-art multimedia stations explain how data is created and processed. The interactive exhibition makes the connections tangible and provides visitors with low-barrier knowledge from the world of smart data.
Afmetingen & Verpakking: Over 500 squaremeters of exhibition space, surrounded by a Led wall that is more than 70 meters long and 4,5 meters high. 8 interactive stations of different sizes feature different digital components and interfaces.
Tags: Exhibition, Interactive Media, Digital Space, Immersive Experience, Interaction, Real-Time Content
Productietechnologie: 8 state-of-the-art multimedia station with all different interface approaches build the core of this immersive exhibition. Additionally, there is a over 70 meter long LED wall surrounding the whole space. All exhibits and the LED wall are connected in realtime and are reacting to each other.
On the software side, mainly vvvv and Unity3D have been used.
Ontwerpuitdaging: The biggest challenges were the facts that there was going to be very broad target groups and a rather complex exhibition topic, smart data. The existing showroom and its technology needed to be utilized in a completly new way to deliver a true experience that empowers the overall brand of the house of digitalization, that hosts the exhibition.
Connecting all exhibits in an understandable and entertaining way, visually and in functionality, was as important as delivering education to all visitors.
Onderzoek: The whole exhibition was curated and design based upon internal research of all topics smart data.
The goal from the beginning was, to create a exhibition that addresses a very broad target group, ranging from grammar school classes to senior citizens. It should also be able to entertain people who are feeling native with digital technologies as well as people that are less affine.
Inspiratie: We wanted to combine our love for design, experience and technology. The goal was to create a exhibition that impresses and educates alike. Being located inside the House of Digitalisation, we wanted every visitor to feel the possibilities of digitalization and therefore we created all exhibits with real-time content and connected them. Every interaction at every possible point of the exhibition influences the whole state of the showroom, therefore making digitalization omnipresent.
Projectduur: The project started in April of 2023 and the exhibition opened on the 31st of January 2024 in Tulln, Lower Austria, Austria.
Werkproces: For examples: If a visitor is exploring a particular aspect of the origin of big data, such as health data, then the overarching narrative shown on the 360-degree-Led-wall is also showing more health data
Patenten: none
Teamleden: Creative Lead: Markus Pargfrieder
Head of Concept/Content: Andreas Wurm
Project Management: Vanessa Schlacher
Project Management: Wolfgang Maier
Research & Content Creation: Wolfgang Maier
Head of Development: Katharina Mayrhofer
Development Specialist: Matthias Zauner
Graphic Design/UX: Nathalie Kronberger
UX/Web-Development: Andrea Maderthaner
Motion Design: Gerold Brunner
Spatial Design: Nazila Shamsizadeh
Unity3D-Development: Daniel Kepplinger
3D Rendering: Christian Renner
Interface Development: Julian Reil
Administration: Michaela Barta
Beeldcredits: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ